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Digital Marketing Quiz
Digital Marketing Quiz
9 terms
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StudBud Administration
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33 plays
Demonstrate your understanding of digital marketing concepts.
Flashcards
9 cards
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Practice quiz
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Questions
9
Answers
1
Which of the following is an example of organic marketing?
Paying for a display ad on a website
Sponsored content on social media feeds
Sharing user-generated content on Instagram
Buying video ad space on YouTube
2
The "spokes" in the Hub and Spoke marketing model drive viewers to the company's _________?
E-mail newsletter
Website
Social media channels
Paid ads
3
What is a primary benefit of using paid digital ads over organic marketing?
It's free.
Data cannot be tracked.
Companies can target specific audiences and track results.
It takes longer for the audience to engage.
4
What is an example of "earned" media?
A display ad on a website.
Social media post created by the business on its own channel.
A positive review from a customer.
A company's blog post.
5
What are two main categories of digital marketing?
SEO and traditional marketing
Product and Price
Traditional and target marketing
Organic and paid digital marketing
6
True or False: Search Engine Optimization (SEO) uses keywords to improve a website's ranking on Google searches.
False
True
7
The "hub" in the Hub and Spoke marketing model is the company's __________________?
Social media channels
Website
Facebook page
CEO
8
True or False: A "native ad" is designed to blend in with the other content on the webpage.
True
False
9
True or False: Users move up to the top of the Marketing Funnel when they purchase or sign-up.
True
False
