Media Literacy Refresher

Which is a message issued on behalf of some product, cause, idea, person, or institution?

Using recommendations of other customers to market a product or an idea

Marketing a product as specifically feminine/masculine

People buy super ugly shoes/terrible headphones because they're worn by James Harden/Dr. Dre

Aiming to scare, frighten, or offend the audience, so that your ad cuts through the clutter

Which is a notice designed to attract public attention, patronage, or customers?

Which form of media attempts to sway popular opinion through distortion of truth and fact?

Advertising based on the majority of society owning something, playing on the desire for normal

Negative opinions and stories about an opponent or competitor

Which is not a form of media?

A list or program of things to be done or considered

Measurable characteristics of media consumers (age, gender, race, education, income, etc.)

Which is the central observation or meaning conveyed in a particular media text?

The implicit meaning or theme of the text; an inferred message that tends to be secondary

An identifying symbol used to advertise and promote an organization, event, product, or service

Using statistics or experimental data to promote a product

Marketing a product as exclusive, luxurious, and for a certain class of people

The consumer group most likely to buy a specific product or engage in a specific cause

Selling a product for the average Joe, by the average Joe, by celebrating everyday people

Advertising that implies heightened desirability or attractiveness

Which is a slanted viewpoint that prevents fair or open-minded judgment?

Which media strategy aims to target tender people with animated characters or animals?

A set of words beneath a photo explaining the subject or providing context: