Why should organizations implement a social media policy?

To avoid legal issues and set clear guidelines for employees

What defines cyberstalking?

Unwanted persistent pursuit causing fear

What procedures does Coca-Cola use for Facebook page management?

Real-time moderators monitor and address compliments and comments.

What legal standards govern sex offender registration according to the summary?

Sex Offender Registration and Notification Provisions (SORNA)

What kind of action might put an employer in danger of being sued for employment discrimination?

Deciding not to hire someone based on their pregnancy status

Which Act established federal guidelines for the notification and registration for sex crime offenders?

Adam Walsh Child Protection and Safety Act

What does the First Amendment protect in the context of social media?

Freedom of expression from government interference

What does earned media refer to in social media marketing?

Media exposure obtained through press and social mentions

Why should businesses have social media policies in place?

To avoid legal issues and set clear guidelines

What type of content is often referred to as "revenge porn"?

Intimate photos or videos without permission

What are the two primary objectives of social media marketers?

Raising brand awareness and driving traffic to a website

What did the Jacob Wetterling Act of 1994 establish?

National guidelines for the registration of sexual offenders

What is cyberstalking according to the summary?

Unwanted online stalking and harrasment

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Chapter 9 CTA

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Questions 20

Answers

1
A social media policy in place can restrict employees' freedom of expression and creativity.
False
TRUE
2
Why should organizations implement a social media policy?
To monitor job candidates
To encourage narcissistic postings
To avoid legal issues and set clear guidelines for employees
To create online communities
3
What defines cyberstalking?
Brief and occasional pursuit
Unwanted persistent pursuit causing fear
Random and non-intrusive actions
Friendly and supportive behavior
4
What procedures does Coca-Cola use for Facebook page management?
User interaction is restricted by software filters
Real-time moderators monitor and address compliments and comments.
It bans users from posting critical comments on the page.
he business discourages its associates from interacting with the page
5
What legal standards govern sex offender registration according to the summary?
Adam Walsh Child Protection and Safety Act of 2006
Sex Offender Registration and Notification Provisions (SORNA)
Jacob Wetterling Crimes Against Children Act of 1994
First Amendment of the U.S. Constitution
6
What kind of action might put an employer in danger of being sued for employment discrimination?
Examining candidates' social media activity
Turning down an applicant because of their religious convictions
Dismissing a candidate because of their political stance
Deciding not to hire someone based on their pregnancy status
7
Which Act established federal guidelines for the notification and registration for sex crime offenders?
Adam Walsh Child Protection and Safety Act
Cyberbullying Prevention Act
Cyber Protection Act
Internet Safety Act
8
What does the First Amendment protect in the context of social media?
Freedom of expression from government interference
Right to delete material
Privacy policy enforcement
Social media marketing
9
How many Internet users worldwide are mentioned in the Chapter of our Ethics Textbook?
2 billion
6 billion
4 billion
8 billion
10
What does earned media refer to in social media marketing?
Paid advertisements
Organic posts on social platforms
Media exposure obtained through paid promotions
Media exposure obtained through press and social mentions
11
Why should businesses have social media policies in place?
To avoid legal issues and set clear guidelines
To limit the freedom of speech of workers
To promote unrestricted use of social media
To keep an eye on workers' private lives
12
What type of content is often referred to as "revenge porn"?
Social media policy violations
Positive online ratings and reviews
Ads targeted to specific demographics
Intimate photos or videos without permission
13
What are the two primary objectives of social media marketers?
Building social communities and improving customer service
Selling products and raising brand awareness
Driving traffic to a website and creating online communities
Raising brand awareness and driving traffic to a website
14
What is the main advantage of social media marketing over traditional marketing?
Faster results
Limited demographic targeting
Lower cost
More print options
15
What is the primary purpose of social networking platforms?
Selling products and services
Posting intimate photos
Creating online communities
Monitoring job candidates
16
What did the Jacob Wetterling Act of 1994 establish?
Rules against cyber abuse
Internet usage requirements
Social media platform guidelines
National guidelines for the registration of sexual offenders
17
What should you do if you want to post pictures of your house online?
Include landmarks to provide context.
Leave out the street address
Don't share any pictures of your house
Share only images of your interior design
18
What kind of content is inappropriate to post online without permission?
Images of pets
Information pertaining to food
Intimate photos or videos
Images from trips
19
What is cyberstalking according to the summary?
Media exposure obtained through press mentions
Creating online communities for shopping
Unwanted online stalking and harrasment
Mistreatment based on the use of electronic devices
20
Which Twitter (X) feature or tool enables businesses to share their message with people outside of their followers?
Direct Messages
Hashtags
Trending Topics
Retweets

Chapter 9 CTA Flashcards | StudBud