Which of the following is a benefit of innovation?

It can extend the product life cycle

A new snack is being offered for sale in 10 of Tesco's 120 stores to see if is popular.

This is an example of trialling

A benefit of using primary research (rather than secondary research) is...?

Primary market research can be more specific

A manufacturer is most likely to use a regional distribution centre to:

allow fast delivery to all parts of the country

A business that uses a digital distribution channel:

uses the Internet to deliver its products

The table below shows market data for two products before and after advertising on television.

sales of Product A increased by a higher % than Product B

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GCSE Business (OCR 9-1): Marketing 2

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A multiple choice quiz about Marketing.

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Questions 10

Answers

1
Which of the following is a disadvantage to a sole trader of advertising on social media?
It is an expensive form of advertising
It is difficult to control
It is of limited use to small businesses
It could go viral
2
Which of the following is a benefit of innovation?
It can extend the product life cycle
Customer needs can be ignored
It will increase delegation
Business risk is increased
3
A new snack is being offered for sale in 10 of Tesco's 120 stores to see if is popular.
This is an example of the national census
This is an example of trialling
This is an example of sampling
This is an example of target marketing
4
A florist shop reduces the price of flowers from £16 to £12.50. Prices have been reduced by...
22%
28%
4%
5%
5
A benefit of using primary research (rather than secondary research) is...?
Primary market research can be more specific
Primary market research is likely to cost less
Primary market research will be less time consuming
Primary market research is provided by the government
6
Which one of the following is not a reason for a business to offer price reductions?
To raise awareness of available products
To reduce market share
To increase sales
To encourage new customers to try the products
7
A manufacturer is most likely to use a regional distribution centre to:
identify the needs of local consumers
allow fast delivery to all parts of the country
increase costs
train its workforce
8
A business that uses a digital distribution channel:
uses state-of-the-art lorries to transport its products
uses the Internet to deliver its products
uses warehouses to store its products
uses social media to promote its products
9
The table below shows market data for two products before and after advertising on television.
Product A was more popular than Product B
sales of Product A increased by a higher % than Product B
demand for both products decreased significantly
the quantity sold of Product A increased by 50%
10
A baker’s shop gives out free samples of its bread for customers to try. This is an example of:
market segmentation
advertising
point of sale promotion
secondary market research

GCSE Business (OCR 9-1): Marketing 2 Flashcards | StudBud