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Business Studies - Marketing
Business Studies - Marketing
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Marketing Topic
Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
What are the stages of the product life cycle?
growth
post maturity
maturity
introduction
2
Is observation a method of collecting primary data?
yes
no
3
What is the term given to a public person that can influence others?
celebrity endorsement
opinion leader
4
What factor influencing consumer choice is the Competition and Consumer Act (2010) ?
sociocultural
economic
psychological
government
5
Which market segmentation variable looks at income levels?
behavioural
georgraphic
demographic
psychographic
6
What is the term that describes using geographic location to set different prices?
bait and switch
price points
price discrimination
cost based pricing
7
Is branding a price strategy?
no
yes
8
Which is an example of deceptive and misleading advertising.
fine print
puffery
vague statements
country of origin
9
Name the process that systematically collects, records and analyses information.
market research
primary data
10
Consumer laws protect consumers by ensuring that products have....
protection against misleading avertising
implied conditions
warranties
right to a refund
11
Name 3 types of market.
industrial
resource
consumer
intermediate
12
Coupons are an example of a promotion (sales promotion) strategy?
yes
no
13
Which of the following is not part of SWOT?
weaknesses
organisation
strengths
threats
14
What is the strategic role of marketing?
to advertise goods
the four p's
to reduce costs
profit maximisation
15
Identify one historical approach to marketing.
production approach
sales approach
marketing approach 1
marketing approach 2
16
Is a mass market large or small?
large
small
17
Which of the following are examples of unethical advertising due to truth and accuracy.
concealed facts
exaggerated claims (puffery)
false and misleading
vague statements
18
What are the three P's of the extended marketing mix?
processes
people
physical evidence
19
Global Marketing includes...
customisation
global branding
global pricing
standardisation
20
What law governs deceptive and misleading advertising?
australian consumer law
fair trading act
competition and consumer act
work place health and safety act
