Chapter8 Social media

Question 1

In the social media landscape, companies that ________ are likely to be ignored.

Accepted Answer

"we talk, you listen"

Question 2

If a customer uses the comment feature to criticize your business blog, you should

Accepted Answer

respond promptly, honestly, and professionally

Question 3

Social networks used by the business community consist of

Accepted Answer

all of the three

Question 4

Communities of practice are people who share enthusiasm for a particular product or activity.

Accepted Answer

FALSE

Question 5

Online communities of interest that form around a specific product are known as

Accepted Answer

brand communities

Question 6

Effective headlines for social media messages are

Accepted Answer

concise and informative

Question 7

When you're writing content for social media,

Accepted Answer

write informally, but not carelessly.

Question 8

________focus on a particular function or a particular audience.

Accepted Answer

Public,specialized networks

Question 9

Best practices for communicating via social media include all of the following except

Accepted Answer

using a "hard sell" to promote goods and services

Question 10

In the marketplace of today, ________ are the primary means of socializingcompanies and brands.

Accepted Answer

socialnetworks

Questions 10