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3.01-3.02
This is an example of a ________________?
Fashion followers
3.01-3.02
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1
Fashion followers
Are the first to purchase and wearnew styles.
Like fashions that are unique and distinctive
Wear a new style only after it is widely accepted.
2
This is an example of a ________________?
University Product Consumer
Photo
Bar code
Artifcial Intelligence
3
Another term for the word color is ____________?
Colorless
Color blocking
Hue
Trends
4
In store Camera Technology drives both sales increase as well as ______ reduction
Clothing
Store
Labor
Production
5
Which is an example of a color service?
Doneger
Color blocking
Promstyl
Huepoint
6
Vic Card, Angel Card & Starbucks rewards are considered
Loyalty Programs
Couponing
Debit cards
Credit Cards
7
Short-lived fashions are
Classics
Flops
Fads
Designs
8
Short-lived fashions are:
Flops
Classic
Fads
Designs
9
Color services are fashion and textile industry professionals who meet ____a year.
Weekly
When styles are popular
Monthly
Twice a year
10
Predicting fashion trends is?
Fashion forecasting
Watching the weather report
Retailing
Merchandising
11
What slows down fashion?
Price Increase
Sales increases
New designers
Lack of finances
12
The direction of movement of public acceptance of color, texture, andsilhouette in fashion is a
Fashion trend
Silhouette
Publication
Fashion blog
13
Siri is an example of _________________
Artificial intelligence
Click stream data
Social Media
A human being
14
__________ is the ability to design and manufacture customized products to meet customer needs
Loyalty system
Point of sale
Adventure
Mass customization
15
Which method of collecting data involves finding consumers searches,comments and mouse movement
Click-stream data
Point of Sale
Social Media
Computer-Aided Design
16
Which is NOT a type of fashion marketing research?
Consumer research
Textile Analysis
Sales research
Shopping online
17
Consumer research is a study of:
Previous sales record
Sleep patterns
. Existing market conditions
Fashion preference,income levels,lifestyles,&shopping habits
18
What does UPC stand for?
Universal Product Consumer
Universal Bar Code
. Uniform Product Code
Universal Product Code
19
Primary colors are ___________, _____________ AND________.
Black, yellow & red
Blue, yellow and white
Red, white and blue
Red, yellow and blue
20
Merchandise data collected electronically when consumer purchase transactions are recorded
Click stream data
Loyalty program
Social media
Point of Sale
21
Which is a trade publication used by the female fashion industry?
Womens Wear Daily
Vogue
Essence
Seventeen
22
Snap chat, facebook and Twitter are examples of __________ site
Social media
social data clicking
google
web designs
23
The planning, buying, and selling of apparel and accessories?
Fashion designers
Mannequins
Visual merchandising
Fashion merchandising
24
Vogue, GQ and Seventeen magazines are
Retail publications
Magazine to cut up
Consumer publication
Fashion Designer publications
25
Which is a major fashion service?
GQ
Vogue
Doneger
Essence
