Ch 15 - Promotion

Which of the following is not likely to be part of promotional mix for inexpensive bar soap?

A company will often use promotion to inform people about a product, particularly when

The use of sales promotions is a common tactic when a company

The most popular and familiar form of promotion is advertising

Publicity is valuable because a third-party is often perceived as more objective

Which of the following is not an example of interpersonal communication?

The first step in the promotional planning process is to

In the promotion process, only one message can be communicated at a time

A receiver’s response to a message is called

The “who” in the communication process is the

The biggest disadv of advertising is it is an inefficient medium in terms of cost-per-viewer

Each element of the promotional mix must work together to be effective

Television and radio are known as broadcast media

Persuasive promotions are typically used more after consumers are familiar with product

Personal selling is seldom used in business-to-business promotion

Which of the following would be considered an example of print advertising?

Promotion usually involves a company or org sending a sales message to a potential customer

Interpersonal communication is rarely used in business-to-business marketing

Before the message can be said to be fully received, it must be encoded by the receiver

The greatest advantage of sales promotion is that it can generate short-term sales

Promotional communication can serve three purposes for a marketer: inform, persuade, and remind

Television, radio, magazines, websites, and salespeople are all examples of message channels

A major disadvantage of personal selling is that

The fastest-growing type of advertising is

A marketer must create a focused promotional strategy before the target market is selected