Chapter 5 Marketing Dynamics (ch4 old book)

The belief that a company’s marketing approach should benefit society as a whole is ____.

Using environmentally safe cleaning products is an example of ____.

Which of the following is an example of green marketing?

Customer relationship management (CRM) demonstrates a business’s commitment to a social or ethical issue.

Which of the following statements is most likely to be included in a code of ethics document?

Which of the following business actions does not demonstrate corporate social responsibility?

The main federal agency that enforces advertising laws and regulations is the ____.

What is the primary purpose of customer relationship management?

Cause marketing involves creating & maintaining conditions under which humans & nature can coexist now and in the future

Engaging in unfair pricing practices is ____.

What is the goal of a code of ethics?

Another term for a code of ethics is a statement of ethics.

It is legal to make untrue claims about the features or benefits of a product in an advertisement

The purpose of sales-below-cost laws is to ____.

Repeated verbal abuse by one person toward another is a form of workplace bullying.

Which of the following business actions does not demonstrate corporate social responsibility?

 Behaving with sensitivity toward social, economic, and environmental issues.

Actions a business takes to further social good are considered corporate charitable responsibility

Set of morals that guide a person’s behavior.

Producing and promoting products using methods and practices that emphasize environmental conservation.

Which of the following is not mandated under the Federal Trade Commission Act?

Customers do not have the right to expect a company to keep their personal information confidential.

An electronic message sent in bulk to people who did not give a company permission to e-mail them is known as phishing.

A pet supply company promoting and supporting the efforts of a local animal rescue mission is a code of conduct.

When a business joins the Better Business Bureau, it agrees to follow the BBB Business Partner Code of Conduct.

Recycling, or reprocessing resources so that they can be used again, is a sustainable business practice.

Individual’s ideas of what is right and wrong.

A system used by businesses to manage data related to their customers is commonly known as a CRM system

Sending spam is ____.

Document that dictates how business should be conducted

Which of the following is an example of a socially responsible business practice?

Advantage a business has due to its good reputation.

Type of marketing in which a for-profit business and a nonprofit organization work together for mutual benefit.

Business ethics help guide management decisions and encourage employees to make responsible choices.

Document that identifies the manner in which employees should behave while representing the company.

Rules for professional conduct and integrity in all areas of business.

Building goodwill helps a company create customer loyalty.

False advertising is ____.

Ethics help an individual determine the most appropriate behavior in both professional and personal situations.

Promoting the welfare of others by donating time, property, or money.