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Grand Supreme Champion Quiz Flashcards | StudBud
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Grand Supreme Champion Quiz
Grand Supreme Champion Quiz
40 terms
·
StudBud Administration
·
15 plays
Topics 1- 6 IMC, content marketing, IMC planning, branding, sales promotions, direct marketing
Flashcards
40 cards
F
Practice quiz
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Host live
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Questions
40
Answers
1
Glanbia recently rebranded as Tirlán
False
True
2
Which of the following brands is
not
a sponsor of the 2022 World Cup?
Vivo
Lucozade
Hisense
Budweiser
3
Today, a company needs social media marketing to achieve business objectives?
False
True
4
Which one is
not
a type of hashtag?
Relevant
Emoji
Service
Segmentation
5
The marketing conversion funnel does
not
include...
Action
Application
Desire
Awareness
6
If McDonalds includes a free toy from a Disney movie in its Happy Meals, what type of sales promotion is used?
Bundling
Sampling
Coupon
Premium
7
Which Airline recently updated its gender identity policy in Vivienne Westwood designed uniforms?
Quantas
Virgin Atlantic
British Airways
Emirates
8
Announced Yesterday, Pantone's Colour of the Year for 2023 is...?
Living Coral
Ultra Violet
Viva Magenta
Classic Blue
9
Which one is
not
a method of direct marketing?
Kiosk
Catalogue Retailing
Direct Response
Internet
10
Which one is
not
a type of featured snippet?
Videos
Tables
Graphs
Paragraphs
11
Which of these is
not
a function of IMC?
Cost
Reach
Value
Awareness
12
One factor that contributed to the growth of IMC is computerised databases?
True
False
13
The first
commercial
email was sent in 1978 by marketing manager Gary Theurk
False
True
14
QR Code stands for Quick Result Code
False
True
15
Which one of these is
not
part of Porters 5 Forces?
Threat of new entrants
Threat of Substitutes
Bargaining power of buyers
Bargaining power of competitors
16
How many weeks out from the show, did the Late Late Show start momentum for its promotional activties?
18 weeks
22 weeks
20 weeks
16 weeks
17
How much did the John lewis advert cost in 2022 approx.?
£6 million
£8 million
£5 million
£7 million
18
Which is
not
a strategic way to use direct marketing as a tool?
Brand vehicle
Primary Differentiator
Complementary
Prime location
19
Which one of the below is
not
an element of the SOSTAC Marketing Planning Model?
Tactics
Timeframe
Situation
Strategy
20
American Fast Food Chain Wendys has recently stated it will enter the Irish Market
True
False
21
The Late Late Toy Show was the most watched show on Irish TV with how many viewers tuning in?
1.4 million
1.3 million
1.6 million
1.5 million
22
Which is
not
a step in the inbound marketing process?
Delight
Attract
Close
Engage
23
Pull marketing tends to focuses on aspirational values?
True
False
24
On average, what % of emails go to spam?
6%
12%
8%
10%
25
What colour is the
e
in Google?
Green
Yellow
Blue
Red
26
Which one is
not
a type of marketing objective?
Market share
Customer lifetime value
Improving close ratio
Customer acquisition
27
Brand positioning is the extension of the brand promise to an audience through offerings
False
True
28
Which one of these is
not
a type of Email?
Brochures
Event
Sponsorship
Email Blast
29
On Instagram what is the recommended number of hashtags to use?
9-11
12-14
6-8
8-10
30
Which one of these is
not
one of the three concepts of direct marketing?
Awareness
Trust
Value
Personalisation
31
The main aim of promotion is to ensure customers are aware of the existence and position of products?
True
False
32
The advantage of using _______ as a communication tool, is it can be customized, its up to date, and interactive
Direct marketing
Advertising
Personal selling
Sales Promotion
33
A Cork company wants to use QR Codes on graves to tell stories of the deceased
False
True
34
Which of these is
not
a step in a content marketing strategy?
Mission and goals
Know Audience
Qualification
Current position
35
Which of the following is
not
a typical inbound marketing tactic?
Lead nurturing
Content creation
PPC
Direct mail
36
The skyscraper technique is a URL strategy to improve new content?
True
False
37
The CBBE model does
not
contain the following step?
Feeling
Judgement
Value
Performance
38
What is the best measure of content marketing effectiveness?
Advertising reach
Ability to bring people to the website
Ability to bring people through the customer journey
Ability to keep people engaged on site
39
Which singer recently had a stint as a creative director at ASOS?
Stormzy
Lewis Capaldi
Ed Sheeran
Sam Smith
40
The positive effect of a brand name on consumer response to marketing actions is referred to as...
Brand meaning
Advertising
Brand equity
Brand salience
