Audience Analysis & Concepts of Programming

A strategy that uses theme days to attract audiences.

Audience analysis can help sell which of the following:

Digitally based broadcast programming mechanisms is also known as ______.

Technique used to develop audience flow by grouping together programs with similar appeals.

When a commercial break is eliminated between programs so the audience is hooked into watching.

_______ give programs the best possible chance of attracting and retaining an audience.

The __________ is a person who uses or is intended to use the product.

A tactic used to grab the audience share by having similar shows going head to head.

The audience is often defined as _________.

______occurs when the television network schedules similar programs back-to-back.

Bridging is being used when a station tries to prevent the ________ from changing channels.

The practice of organizing broadcast media programs into a schedule is ______.

_____ & ____ an audience analysis is often required in order to maintain the relevance of it.

Which is not a benefit of knowing your target audience?

Which is not a technique to gather data for audience analysis?

A show's _______ is crucial to its success or failure.

Practice of offering programs to attract audiences from another station airing a major event.

A writer who produces technical documents to help people understand a good or service.

A technique where an unpopular program is scheduled between two popular program.

_____ involves the interconnection of two shows.

Defining an audience requires the consideration of many factors including:

Audience analysis is __________ the audience to make sure info provided to them is appropriate.

Audience analysis is gathering and interpreting info about the recipients _____ communication.