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CRM- Customer metrics Flashcards | StudBud

Explore/CRM- Customer metrics

Churn rate = number of customers/ number of cancellations

What your customers think of your brand is called---

CRM- Customer metrics

10 terms·StudBud Administration·41 plays

customer metrics

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Questions 10

Answers

1
What your customers think of your brand is called---
brand recognition
brand awareness
brand perception
brand identity
2
Churn rate = number of customers/ number of cancellations
I forgot!
False!
I don't know!
True!
3
Techniques for measuring the value of customers and their value to org. such as cust. sat. is
customer care
customer metrics
customer dyamics
customer satisfaction
4
Top of mind is the first brand customers can think of for a product category.
Maybe false
Definitely False
Maybe true
Of course True
5
Customer satisfaction is the practice of ---
asking customers about brand loyalty.
I don't know!
asking customers how they feel about org. brand and product.
asking customers how they feel about themselves.
6
Brand recognition is---
same as brand perception.
aided and unaided brand recognition
Unaided recognition of a brand.
Aided recognition of a brand. For e.g. bottled water brand
7
The first customer is typically cheaper to acquire than your millionth customer.
Definitely true!
May be true!
May be false!
Definitely false!
8
3 Rs of customer loyalty are
retention, repeat purchase & rogue customer behaviour.
retention, repeat purchase & referral
retention, repeat complaint & referral
retention, repeat purchase & regret customer complaint.
9
The ability to identify a brand from its visual symbols, advertisements, packaging and colors--
top of mind
brand dominance
visual impairment
visual branding
10
unaided recognition of a brand name given a product category is---
brand recognition
brand recall
brand perception
brand awareness