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Basics of Marketing Flashcards | StudBud
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Basics of Marketing
Basics of Marketing
20 terms
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StudBud Administration
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Overview of basic marketing terms and concepts.
Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
__________ is any form of communication used to inform, persuade, or remind people about your product.
social media
promoting
selling
buying
2
Promotion is how you hear about the product.
False
True
3
Place is where a product is sold.
True
False
4
Services are ____________.
Tangible
Intangible
Images
Mailable
5
SWOT stands for______________________
Strong, Weak, Opportunist, Terrifying
Smart, Wimp, Okay, Talented
Strengths, Weaknesses, Opportunities, Threats
Simply, Wolfram, Oxygen, Tin
6
A need is something that is _________
wanted
stupid
essential
not necessary
7
Is this a need or a want?
Need
Want
Neither
8
____________ involves making decisions about where to sell your product & method of transport.
Promoting
Buying
Distributing
Selling
9
__________ takes place every time something is sold in the marketplace.
Purchases
Exchange
Profit
Decisions
10
Marketing is the process of developing, _____________, and distributing goods and services.
buying
selling
making
promoting
11
Goods are _______.
Tangible
Images
Huggable
Intangible
12
The government sending out stimulus checks is an example of what for a company?
Strength
Opportunity
Threat
Weakness
13
Pricing means deciding how much to ________ for goods and services.
Leave
Sell
Give
Charge
14
Who developed the SWOT analysis
Albert Humphrey,
Fred Flinstone
Peter Parker
Clark Kent
15
Which of the following could be an opportunity?
A new competitor in your home market
Damaged reputation
Having quality processes and procedures
Moving into new market segments that offer improved profits
16
Product is how much it costs.
False
True
17
What are the for marketing p's?
people, places, performance, peanut butter
price, promotion, plants, people
product, place, price, promotion
produce, place peanut butter, performance
18
Is this a need or a want?
Need
Want
19
7. Which of the following includes both an opportunity and a threat from a SWOT analysis?
Low interest rates and high gearing
Strong economic growth and increased tax rates
Loyal employees and outdated technology
Excellent management and strong competition
20
SWOT looks at both _________ and __________ factors
internal, external
production, promotion
intrinsic, extrinsic
financial, operational