PBRL 320 Exam Review

Which of the following uses AP style attribution correctly?

What part of a news story explains why the story matters and offers context?

Which part of a press release gives the most important facts first?

Which type of lead describes the sights and sounds of a scene?

Which writing style uses short paragraphs, topic chunks, and nonlinear flow?

Why is proofreading critical in PR writing?

What type of voice should be used when writing a press release?

The manager, ___ team won the award, gave a short speech.

What is the main purpose of a press release?

Which term refers to company-controlled media channels such as websites and blogs?

What is an example of a backgrounder feature story?

Which type of PR writing is most conversational?

Compared to VNRs, what makes Audio News Releases (ANRs) unique?

What is the primary purpose of a fact sheet in public relations?

What is the primary purpose of a Video News Release (VNR)?

What ethical principle should guide writing for and about diverse audiences?

Which AI-related concern can directly impact credibility and trust?

Which crisis type in SCCT assigns minimal responsibility to the organization?

Which sentence uses 'affect' correctly?

Which sentence uses 'that' and 'which' correctly?

In issues management, which step comes first?

Which is the correct AP style dateline?

Which of the following is typically included in a VNR package?

What is fair use most likely to protect?

Which type of lead recounts events dramatically and is followed by a chronological structure?

In a digital content calendar, what does the 80-20 rule refer to?

What is the primary function of a nut graph in a feature story?

What does SEO stand for?

What is the role of transitions in feature writing?

Which sentence uses 'farther' correctly?

Why is 'impact' considered a key element of newsworthiness?

Which of the following is an example of invasion of privacy in PR?

Which of the following is an essential element of defamation?

What is one major legal risk associated with AI-generated content

Which of the following best describes a tactic in a PR campaign?

Which of the following is the correct AP style for time?

What should you include in the headline of a press release?

Which PR writing format should always use AP style and include a dateline?

What is the term for information PR practitioners give journalists to reduce their work?

Which sentence uses proper pronoun agreement?

What kind of blog represents the 'official voice' of an organization?

Which sentence uses the comma correctly?

Where should attribution typically appear in broadcast writing?

What is a good practice when using AI tools for PR writing?

Which format requires direct address and a clear call to action in the closing?