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Consumers and Competition Flashcards | StudBud
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Consumers and Competition
Consumers and Competition
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Questions
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Answers
1
Which type of question yields the most information?
semantic differentiation scale
multiple choice
open-ended
dichotomous
2
Which type of marketing research is the most biased?
survey
focus group
location tracking
data mining
3
Which generational cohort is most likely to use Tik Tok?
Gen Z
Baby Boomers
Silent Generation
Millennials
4
If KFC has a 10% market share in the $10 million fried chicken market, what are their total sales in this market?
$10 million
$1 million
$9 million
$101 million
5
Which of the following is a benefit of competition for businesses?
Increased consumer awareness
Happier employees
Fewer health and safety violations
all the above
6
Who is an indirect competitor with McDonald's?
Food Basics
Five Guys
Burger King
Wendy's
7
What type of competition exists when businesses sell similar goods?
indirect competition
direct competition
price competition
monopolistic competition
8
Which invention is most responsible for long-distance travel?
computer
electricity
credit card
automobile
9
Which of the following is NOT an example of non-price competition?
free delivery
reward points
24/7 customer service
low price guarantee
10
Which country values clean water more than sodas?
Kenya
Germany
United States
Brazil
