What is the marketing funnel?

customer’s path to purchase, from awareness to final decision to buy

Ads Create Flow has advantages over Lightweight Interface for all of the following reasons except:

Advertisers can focus on only one ad per product

What benefits does Facebook provide to marketers?

Massive reach and the ability to target based on authentic identities

In which cases should you check Knowledge Base?

ou should check it on every single customer interaction

What is the core difference between a Page and a Profile?

Pages are for businesses or groups and Profiles are for people

Data is essential to digital marketing. What makes it so powerful? (select all that apply):

Aggregated data that reflects the interests of people online marketers, Online data makes it to personalize the experience of people online.

Which of the following can impact your reach with customers? (select all that apply):

Frequent posts, Posting on trending topics, Well-timed posts, Fast responses to comments and questions

As a Support agent, where do you fit in to Facebook’s overall structure?

support small and medium businesses when they have questions

What activities can you do through Lightweight Interface?

Boosted Posts and Page Promotions

Which of the following are examples of people-based targeting? (select all that apply):(1 Point)

A shoe ad reaching people ages 18-24 in a specific geolocation, A Facebook ad for a graduate school reaching people ages 20-24 in Brazil

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2022 Test for Ads

12 termsStudBud Administration5 plays

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Questions 12

Answers

1
What is the marketing funnel?
The concept that many people may Like an ad and will share it with their
The list of benefits that a product provides
customer’s path to purchase, from awareness to final decision to buy
The concept that many people may Like an ad but few will share it
2
Ads Create Flow has advantages over Lightweight Interface for all of the following reasons except:
Advertisers can focus on only one ad per product
Greater control over daily and lifetime bids and budgets
Increased ability to target specific audiences
More options for ad types and campaign objectives
3
What benefits does Facebook provide to marketers?
Massive reach and the ability to target based on authentic identities
We track people’s search histories and email conversations
Our ads can’t be clicked closed or muted
Facebook advertising can guarantee results more than any alternative
4
In which cases should you check Knowledge Base?
When an advertiser asks a confusing or potentially tricky question
ou should check it on every single customer interaction
When you think you know the answer but want to confirm it
When you don’t know where to begin researching an issue
5
What is the core difference between a Page and a Profile?
Only Pages can be linked to an ad account
Profiles can post but Pages cannot
Pages are for businesses or groups and Profiles are for people
You need an email to set up a Profile, but not a Page
6
Data is essential to digital marketing. What makes it so powerful? (select all that apply):
Aggregated data that reflects the interests of people online marketers
Online data can be linked to people identities, like their name and address
Online data makes it to personalize the experience of people online.
Online data is free and easy to access.
7
Which of the following can impact your reach with customers? (select all that apply):
Frequent posts
Posting on trending topics
Well-timed posts
Fast responses to comments and questions
8
As a Support agent, where do you fit in to Facebook’s overall structure?
support small and medium businesses when they have questions
support smb business when they have questions about how can best optimize
I moderate and post on Facebook’s help forum
I suggest marketing plans and media strategies for advertisers
9
What activities can you do through Lightweight Interface?
App Installs
Boosted Posts and Page Promotions
Product Catalog Sales
Create Dynamic Ads
10
Which of the following are examples of people-based targeting? (select all that apply):(1 Point)
A shoe ad reaching people ages 18-24 in a specific geolocation
A Facebook ad for a graduate school reaching people ages 20-24 in Brazil
A TV ad for lipstick
A radio ad for a new medical clinic serving people in Chicago
11
What are ways to boost engagement on any business Page? (select all that apply)(1 Point)
Delete posts that no longer apply
Post a question
Repost content that worked well in the past
Host an event
12
If business goal is to convert customers (to have customers buy a product) what metric would be of most interest to you?
Engagement (Clicks)
Sales
Reach
Impressions

2022 Test for Ads Flashcards | StudBud