Chapter 4: Understanding Consumer Behavior

Which is not a situational force that affects purchase decisions?

An individual looks to _____ as a basis for self-appraisal or personal standard.

Perceived risk refers to __ felt cause the consumer can't anticipate the outcome of a purchase.

Beliefs are a(n) ______ of how a product or brand performs on different attributes.

What is the bottom tier of Maslow's Hierarchy of Needs?

Brand loyalty is a favorable attitude toward and consistent purchase of a single brand overtime

Involvement is the personal, social, and economic significance of a purchase to the consumer.

Motivation is the energizing force that stimulates behavior to satisfy a...

Personality refers to a person's consistent behaviors or responses to recurring situations.

Learning refers to behaviors that result from repeated experience and reasoning.

"Word of mouth" refers to people influencing...

What is the top tier of Maslow's Hierarchy of Needs?

Opinion leaders are individuals who have social influence over only their self.

The stages a buyer passes through in making choices about which product/ service to pay for.