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Social Media Strategist Part 2 Flashcards | StudBud
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Social Media Strategist Part 2
Social Media Strategist Part 2
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Flashcards
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Questions
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Answers
1
Which of the following statements is true regarding the social media platform Facebook?
It is the smallest social media site in the world
It spread to other universities and was opened to the public in 2009
It was initailly built as a networking tool for harvard students
It was created by Mark Zuckerberg in 2005 when he was a Harvard student
2
According to the Schwartz theory of basic human values which of the following describe excitement and challenge in life
Stimulation
Benevolence
Hedonism
Self direction
3
What will you do to calculate the social media reach?
Add positive sentiments and subtract negative seniments
Add the number of followers you have & how many times they respost content
Add number of followers & multiply by number of people in their network
Add the number of followers you have on each social media site
4
Which of the following is NOT a role of a project manager or cmapaing manager
Facilitate exceutive buy in for social media iniatives
Determine how success will be measured
Monitor progress/ success
Gather data
5
You are trying to figure out what when you ask "Why are we doing this campaign?"
Mission
Audience
Goals
Tactics
6
Which of these metrics is not used on Snapchat
Story fallout ratio
Story percentage viewed
Snap completion rates
Story snap views
7
What does a persona need to portray to represent the primary audience?
Someone who needs the product, can afford it, and is interested in it
Viewed as brand ambassador who interacts with you on social media
Someone who is interested, wants to share product with others, & can afford
A previous customer who shares your posts & responds with positive comments
8
Which of the following tasks is not associated with the community manager
Starting conversations around key topics and modererating the conversations
Developing strategies to increase engagement
Posting regular content
Developing an influencer outreach program
9
Which type of presentation uses web syndication
Webinar
Visme
Webcast
Podcast
10
Which of the following social features is NOT part of media sharing sites?
Comments
Testimonial
Tagging
Profiles
11
In the 90-9-1 rule, what percentage of the community of people participate and contribute sometimes
9
90
1
12
Waht type of audience is interested in your company and needs your products but cannot afford them?
Secondary target audience
Tertiary target audience
Primary target audience
Optimal target audience
13
What happens when social media features are added to a webinar platform
The communication starts between one presenter to many audience members
The webinar content becomes limited to slide based presentations
The webinar can have an unlimited number of audiences
14
Which of the following is not true regarding infographics?
Visual images that presnt complex data in a way that is quickly interpreted
They're a hot trend in social media
Method of comparing two versions of content together to see which is better
Visual images that also provide representations of data
15
When trying to identify the right potential influencer for an audience what should you consider?
Promotion, relevance and engagement
Reach , relevance, and resonance
Reach, sharing and engagement
Relevance, promotion and experience
16
To set up a business page, you must first
Register your company with facebook
Develop a persona for your business
Pay the registration fee
Create a personal profile
17
A ___ is a text link, button, or graphic that encourages users to click and engage with the brand
Call to action (CTA)
A/B testing
Game dynamic
Keyword
18
Which personality trait indicates how a person approaches the outside world
Intuitive/ sensitive
Introvert/ extrovert
Judging/ perceiving
Thinking/ feeling
19
What is the final stage of the social media campaign
Development
Implementation and measurement
Reporting and refinement
Preparation
20
Which of the following terms is related to the Pinterest social media platform
Header image
Visitors
Hyperlapse
Boards
21
Which platform includes interactive chats and sharing features that make a video more social
Live streaming
On demand webcast
Podcast
Visme
22
Which of the following is the BEST practice to follow when developing infographs
Research logical flow for the data
Develop an attention grabbing headline
Create your data
Use the different number format
23
Which of the following is NOT a persona trait for your primary target audience
They need your products
They are not interested in the brand but need to buy
They can afford the products
They are interested in the brand
24
A hobby store is trying to decide if Pinterst would benefit them. What demographic info should they consider
Age, brand loyalty and income
Age, education and occupation
Ethnicity, religion nd marital status
Geography, income and children
25
Establishing a budget for a campaign is what stage of a social media campaign
Planning
Reporting and refinement
Preparation
Development
26
Which type of workflow involves listing activities of each stage of the content process?
Calendar based
Goal based
Task based
Status based
27
You want to direct your social marketing strategy to a small group near your store location. What segmentation would use
Geographic
Demongraphic
Psychographic
Behavioral
28
Who amongst the following is eligible to manage Facebook business page settings and roles
Analyst
Moderator
Editor
Admin
29
Which social media platform has the highest number of active monthly users
YouTube
Instagram
Facebook
Twitter
30
The ___ audience is the initial group of people who view or listen to your presentation and share it with others
Primary
Secondary
Target
Evaluator
31
What is used to take a video signal and compress it to a format that can be sent out on the internet as a live stream
Microphone
Camera or high definition video signal
Video capture or conversion
Encoder software
32
Which of the following is false regarding Facebook messenger
You can add notes and labels to organize your messages and conversations
It is an istant messaging service that is built into Facebook
Its a way for business to take conversations off their main page and engage
On mobile devices, messenger and Facebook are on the same app
33
Which of the following is not an opportunity during the SWOT analysis
Having a popular influencer as a follower on your blog
Having a few competitors on social media site
Having a well liked brand character that can create engagaement
Having past experiences
34
While doing a SWOT analysis, which of the following is related to the external environment of the company?
Strengths and weaknesses
Opportunities and threats
Weaknesses and threats
Stregths and opportunities
35
When giving a presentaion, what should you do if there is a wide range of knowledge in your audience
Provide definitions for technical terms
Never use acronyms and abbreviations
Cover technical concepts in detail
Boast about your knowledge
36
Which of these are NOT one of the 3 R's when identifying influencers
Resonance
Reach
Relevance
Relationship
37
Which of the following is NOT a benefit of a good editorial calendar?
Defines responsibility
Provides organization
Defines campaign
Increases productivity
38
A copany has approached a popular celebrity, to send her samples and asks her to mention them in her blog. What tactic
Identifying an influencer
Using keywords in their marketing campaign
Take advantage of organic advertising
Contracting professionally written content
39
Which of the following statements is NOT true regarding the webcast
The word webcast is a combo of "web" and "broadcast"
It is distributed in three ways
Live broadcast of media file such as video, to large audience over internet
Content of webcast created by the producer & does not contain user content
40
While developing your social media presentation, you consider using the Myers-Briggs Type Indicator to assess what?
Financial status
Preconceptions
Personality
Demographics
41
What site would work best to promote landscaping projects to young, married people with moderate incomes
Social networking with Facebook
Professional networking with LinkedIn
Microblogging with Twitter
Photo sharing with Instagram
42
Which of the following is NOT true regarding podcasts
For podcasts the users device needs special software called a podcatcher
The podcatcher accesses a web feed that lists avaliable files for a podcast
Series of media files, including audio or video files that are downloadable
The term podcast originates from a combination of "ipod" and "broadcast"
43
Which of the following is also known as the Pareto principle
The rule of thirds
Platform specific content
Serialized content
The 80/20 rule
44
Which of these is not an objective of a social media campaign
Has a mission
Runs on a single social media platform
Well defined SMART goals
Has assigned metrics for meauring success or failure
45
Which type of audience is a group of people who view or listen to your presentation shared by an initial audience member
Target
Primary
Secondary
Gatekeeper
