Virtual Business: Sports & Entertainment Review

Question 1

What does player management include?

Accepted Answer

all of the above

Question 2

Who is charged with making sure that fans' vehicles - and the personal belongings are safe?

Accepted Answer

parking security

Question 3

"What is the best way to get fans to their seats once they're in the stadium?" is related to?

Accepted Answer

ingress

Question 4

Which staff members man booths at stadium parking lots and garages?

Accepted Answer

parking cashiers

Question 5

How do stadium owners work with third parties to manage stadium parking?

Accepted Answer

contract

Question 6

What matters most to social media users?

Accepted Answer

authenticity

Question 7

What are examples of branding?

Accepted Answer

all of the above

Question 8

Who plots the marketing strategy for an event?

Accepted Answer

media planners

Question 9

Staff members who prepare and serve food and drinks to customers attending events at a stadium?

Accepted Answer

concession staff

Question 10

How does marketing help your product or service?

Accepted Answer

By raising awareness

Question 11

Financial penalty teams must pay if their payroll exceeds a certain amount in a given season?

Accepted Answer

luxury tax

Question 12

What vehicles are often required to shuttle fans to and from satellite parking lots?

Accepted Answer

buses

Question 13

What do we call regulations governing how food is prepared and served at stadium concessions?

Accepted Answer

health codes

Question 14

Yearly process in which professional sports teams select college players to join a prof team?

Accepted Answer

draft

Question 15

What is the band that starts a concert?

Accepted Answer

opening act

Question 16

Which group can receive millions in dollars in revenue from stadium parking?

Accepted Answer

stadium owners

Question 17

A player has completed his contract with his existing team & is free to sign with another team.

Accepted Answer

free agency

Question 18

What is NOT part of market research?

Accepted Answer

Spending money on billboards

Question 19

Convey a complex message via traditional media, which type of media would you NOT want to use?

Accepted Answer

billboards

Question 20

What helps increase the number of available parking places?

Accepted Answer

satellite lots

Question 21

What happens when the # of cars trying to leave an area is so great that exits become clogged?

Accepted Answer

bottleneck

Question 22

What is giving stadium shows increased competition?

Accepted Answer

arenas

Question 23

What is the practice of partying in the stadium parking lot before an event?

Accepted Answer

tailgating

Question 24

How do the Internet and high-definition TVs affect fan attendance at live games?

Accepted Answer

less likely for fans to attend games

Question 25

Stadium parking is expensive when compared with which other option?

Accepted Answer

both

Question 26

Which term refers to an avenue through which a business can reach its potential customers?

Accepted Answer

all of the above

Question 27

Helps attendees find their seats in an orderly fashion so that everyone can be seated on time?

Accepted Answer

ushers

Question 28

Which is an example of new media?

Accepted Answer

smartphones

Question 29

If John's Pretzel Stand runs out of salt, that means they don't have enough what?

Accepted Answer

inventory

Question 30

What is at least as important as the talent of the individual players?

Accepted Answer

team chemistry

Question 31

Keep fans from throwing objects onto the field or at each other, and so on?

Accepted Answer

security

Question 32

What refers to the flow of fans into a stadium?

Accepted Answer

ingress

Question 33

True or False: Sponsors have had a longstanding relationship with sports?

Accepted Answer

true

Question 34

Who helps set up and test a band's staging and equipment?

Accepted Answer

stage crew

Question 35

Ticket prices are subject to which law?

Accepted Answer

supply and demand

Question 36

Dynamic pricing means what about ticket prices?

Accepted Answer

they are not fixed

Question 37

Stadium owners may get a percentage of which things for an event?

Accepted Answer

all of the above

Question 38

Facebook, Twitter, and YouTube are all examples of which group?

Accepted Answer

social media

Question 39

Who is responsible for the upkeep of the field at a sports stadium?

Accepted Answer

grounds crew

Question 40

Do stadiums charge different prices for different seats?

Accepted Answer

yes, almost all of the time

Question 41

What is the maximum amount a team can spend on player salaries in a given season?

Accepted Answer

salary cap

Question 42

What is it called when different seats are priced differently?

Accepted Answer

yield management pricing

Question 43

Which psychological principle helps make sponsorships successful?

Accepted Answer

association principle

Question 44

Ultimately, what does stadium management want to maximize?

Accepted Answer

revenue

Question 45

What is the main appeal for food and drink vendors serving fans in their seats?

Accepted Answer

convenience

Question 46

Concession prices tend to do what when the stadium is reliably full?

Accepted Answer

rise

Question 47

What is the term used for any parking lot that is offsite from the stadium?

Accepted Answer

satellite parking

Question 48

What can be a potential problem spot for fans, even before they enter the stadium?

Accepted Answer

parking

Question 49

"How is traffic affected by fans leaving the stadium?" is related to which of the following?

Accepted Answer

egress

Question 50

Alternatives to stadium parking include which of the following?

Accepted Answer

all of the above

Question 51

What is critical to ensure the safety of fans as well as players, coaches, and officials?

Accepted Answer

crowd control

Question 52

The question "What roads lead to the stadium?" is related to which of the following?

Accepted Answer

ingress

Question 53

What is the point at which a player stops playing at the professional level?

Accepted Answer

retirement

Question 54

What is the cost of an advertising campaign divided by the number of people reached?

Accepted Answer

cost per reach

Question 55

What is this an example of?

Accepted Answer

scalper

Question 56

What refers to the flow of fans out of a stadium?

Accepted Answer

egress

Question 57

Marketing push that includes television, radio, billboards, email, and online advertising?

Accepted Answer

marketing campaign

Question 58

Which acts can sell out a stadium show these days?

Accepted Answer

mega acts

Question 59

What is the downside to booking a world-famous act?

Accepted Answer

the demand large fees

Question 60

Social networks allow people to come together based on which attributes?

Accepted Answer

shared interests

Question 61

Which process helps ensure return on investment from sports marketing?

Accepted Answer

passion transference

Question 62

Term refers to the basic characteristics of a population segment: gender, age, & income?

Accepted Answer

demographics

Question 63

What is one of the most serious challenges facing stadium staff?

Accepted Answer

spectator violence

Question 64

What action is a hallmark of Facebook?

Accepted Answer

liking

Virtual Business: Sports & Entertainment Review

Questions 77

Virtual Business: Sports & Entertainment Review

Questions 77