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Yearbook Marketing Test Review Flashcards | StudBud
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Yearbook Marketing Test Review
Yearbook Marketing Test Review
22 terms
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Test review for marketing concepts
Flashcards
22 cards
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Practice quiz
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Host live
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Questions
22
Answers
1
Role playing may result in sales calls that feel overly rehearsed and uncomfortable
True
False
2
Which of the following should NOT be considered when making a marketing plan?
Your yearbook adviser's age
Identified Audience & Theme
Goals, Objectives, & Materials needed
Sales Dates, Events, Campaigns
3
Telemarketing
A place where students can buy the book
Promotional email with a link to the purchasing site
None of the above
Phoning potential customers
4
Point of Purchase Display
None of the above
Phoning potential customers
Promotional email with a link to the purchasing site
A place where students can buy the book
5
Direct Mail
Physical/emotional aspects that interest potential customers
Promo piece mailed to a customer
Reasons customers have for not wanting the product
Reasons people have for not buying a product
6
Features
Reasons people have for not buying a product
Reasons customers have for wanting the product
Physical/emotional aspects that interest potential customers
Promo Piece mailed to a customer
7
Social media is not useful in marketing the yearbook
False
True
8
What is a speculative (spec) ad?
includes information about the value of the yearbook
Parent permission form for students who pose in business ads
Ad costs
Sample of what a finished ad could look like for businesses.
9
Personal reminders and info about pages on which students are featured are good marketing tools
True
False
10
Adds professionalism to the sales process by including contact information.
Business Card
Model Release
Teen Fact Sheet
Ad contract
11
Professional Marketing Campaigns employ which of these techniques?
Something to which the audience can relate
Easy to understand
Clever, humorous, eye-catching
all of the above
12
Surveys provide customers with a sense of ownership, often increasing sales.
False
True
13
Fact Sheet
Legally binding agreement
Adds professionalism to the sales process
Tells where the students in your school spend their money
Includes information about the value of the yearbook
14
Targeting a market, such as athletic teams, can increase sales.
False
True
15
Email
A place where students can buy the book
Promotional email with a link to the purchasing site
None of the above
Phoning potential customers
16
Ojections
Reasons customers have for wanting the product
Physical/emotional aspects that interest potential customers
Promo piece mailed to a customer
Reasons people have for not buying a product
17
It is important for sales staff to know a lot about the yearbook, not only about the ads
False
True
18
What are 3 keys to effective marketing of a yearbook?
Hard cover, soft cover, shiny cover
Summer, Fall, Spring
Make it easy, Sell early, Create Buzz
Don't try to sell to your friends
19
Benefits
Reasons people have for not buying a product
Reasons customers have for wanting the product
Physical/emotional aspects that interest potential customers
Promo piece mailed to a customer
20
Past customers are good prospects for the current yearbook.
False
True
21
Eye contact is distracting and might hurt sales.
False
True
22
It doesn't matter how you dress when selling ads, since you are teenagers.
True
False
