COM 318 Final

Which of the following goes against the LR social media guidelines?

Which of the following is NOT a social media job yet?

Which type of social media do savvy marketers mimic in some content design?

What is an example of an earned media tactic?

______ are specific events, settings, and interests you want others to view with your personal brand and set you apart

sorting through large amounts of content to share the best posts in an organized & professional manner is called ______.

Having a standard approach for social media content, policies, and overall approach in writing is called a ______.

The agreement you sign up for creating a social media account is called a ______.

A ______ is focused on how to get key business, communication, and social media objectives accomplished

Which of the following is one of the four main categories for a SWOT analysis?

Which of the following is important when establishing a social media policy?

recommending options based on whatpeople similar to you have watched, clicked on, joined, bought, or swiped right on is

How does Lenoir-Rhyne's style guide recommend handling trending topics?

The PESO model focuses on four media types: paid, experiential, shared, and owned

Which of the following was NOT a COM 318 team name?

Which important metric is used to determine an ad’s effectiveness?

Student athletes are which type of campus influencer?

Reputations are important to note for social media professionals. Reputations are all EXCEPT ______.

What is one of the biggest challenges for influencer marketing?

If a social media professional is trying to convert audiences to buy a new product, which objective would they use?

When a topic or hashtag is trending, it is important to jump on the bandwagon regardless of the situation

______ focuses on coming up with innovative perspectives that have not been adapted yet in a social media plan.

Which of the following is NOT an accessibility best practice for social media?

Which of the following is true about AI?

Swipe up for stories, click a link to a website, or like a post are just some types of ______ included in most ad copy.

What was the purpose of the "Customized Learning Experience" in COM 318?

A/An ______ is someone who has built an audience, naturally and over time, and who is viewed as an authority.

A ______ focuses on the strategic planning and execution of social media content for the organization

Visual content that is considered to be snackable seems to live on most platforms like ______.

Which COM 318 assignment asked you to apply your new skillset to a real-life situation?

One of the challenges for social media research is in determining how best to measure the concept of ______.

Speaking engagements, consulting projects, and even freelance work are all considered to be examples of _______.

______ of content focuses on tying into the overall brand voice and reputation, so they are one and the same.

The LR social media/style guide states that casual language (i.e., slang) can never be used in content

______ is one industry that has been considered to be “an early adopter” for having formalized roles in social media.

What is the primary tone of Lenoir-Rhyne's social media style?

A/n ______ focuses on persuading audiences to take action; a/n ______ focuses on content that resonates with audiences

Bots are part of an ethical social media policy for most social media companies.

COM 318 is part of which Communication Studies program objective?

How should posts be tailored to engage alumni audiences on Lenoir-Rhyne’s social media?

What is the most popular method of compensation for influencers?

Which chemical in your brain is released when sharing or consuming social media content?