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Persuasive techniques and Ethos, Pathos, Logos Flashcards | StudBud
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Persuasive techniques and Ethos, Pathos, Logos
Persuasive techniques and Ethos, Pathos, Logos
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Answers
1
Ads that use bandwagon and trends are applying what appeal?
Pathos
Logos
None of the above
Ethos
2
Ads that use expert opinions is an example of what appeal?
Pathos
Ethos
None of the above
Logos
3
PATHOS in persuasion uses...
emotional appeal
lots of data and statistics
logical appeal
expert opinions
4
What is the purpose of advertising?
To guilt someone into giving you money
To threaten someone to buy your products
To promote a product, service or idea
To inform people
5
If I wanted to advertise a product towards
fit, health-conscious
people, which of these should I
NOT
do in my ad?
Use Ethos with from famous fast food brand saying they're most delicious
Use Logos with statistics about nutrition
Use Pathos with motivational emotive language to encourage exercise
Use Ethos through doctor recommendation
6
Where can you find advertisements?
Newspapers and magazines
TV and Youtube
Billboards and posters
Social media posts
7
LOGOS in persuasion...
just makes me angry
uses emotional appeals
uses logic and reasoning, statistics and data
uses credible people or celebrities
8
Using Taylor Swift in a Coca-Cola ad is an example of which appeal?
None of the above
Ethos
Pathos
Logos
9
Which of these is NOT examples of persuasive techniques?
Rhetorical question and anecdote
Repetition and emotive language
Exaggeration and facts/statistics
Colour, font, images
10
Someone's age, hobbies, religion, values etc. may impact the way an advertisement is designed
True
False
11
Including lots of numbers and researched data to back up my claim is using which appeal?
COUNTER ATTACK
Logos
Ethos
Pathos
12
A sad, lonely puppy is shivering in the cold. Which appeal is being used?
Pathos
None of the above
Ethos
Logos
13
A target audience is...
statistics, examples, and quotes
a group of people who get angry at commercials
people not expected to buy a product
the group of people toward which an advertisement is directed
14
Using ETHOS in persuasion...
is a waste of my time
uses lots of facts and statistics
uses emotional appeals
uses a credible person, organisation, or celebrity
