Which ONE of the following is not a benefit of charging premium prices?

Product is more likely to be low quality

Which ONE the following is a benefit of being a retailer?

The business can give customers face-to-face support

Which ONE of the following is a drawback of being an e-tailer?

Customers cannot check quality before they buy

Which ONE of the following is a drawback of advertising?

Increases the business's fixed costs

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GCSE Business (9-1) Edexcel Topic 2.2

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Making Marketing Decisions - Theme 2.2 - Edexcel GCSE Business (9-1)

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Questions 15

Answers

1
Which ONE of the following is NOT an extension strategy
Increase advertising
Decrease Prices
Increase Prices
New varieties
2
Which ONE of the following is not a benefit of charging premium prices?
Conveys exclusivity
High profit margins
Product is more likely to be low quality
Product is more likely to be good quality
3
Which ONE of the following is NOT an element of the design mix?
Function
Aesthetics
Cost
Price
4
Which ONE of the following is NOT a method of differentiation
Unique Selling Point
Quality
High Profits
Branding
5
Which ONE of the following is NOT a reason why a business differentiates a product?
Generates a competitive advantage
Enhances reputation
Lowers prices charged
Increases repeat purchases
6
Which ONE of the following is NOT a benefit of a business using an app?
Can allow a business to sell products
Communicate with customers
Generate viral advertising
Allows a business to promote products
7
Which ONE of the following is NOT a reason for a business using social media?
Communicate with customers
Charge a higher price
Generate viral advertising
Promote their products
8
Which ONE of the following would NOT likely generate a product trial
High introductory prices
30 day temporary subscription to Netflix
Free samples of shampoo in a magazine
Taste testing a new food in a supermarket
9
Which ONE of the following is NOT a stage of the product-life-cycle
Growth
Decline
Decrease
Maturity
10
A business that sells products to customers through the internet is called:
An e-tailer
A retailer
A customer
A manufacturer
11
Using the diagram, what is phase 3 of the product life cycle called?
Maturity
Growth
Decline
Launch
12
Which ONE the following is a benefit of being a retailer?
The business can easily sell to customers abroad
The business does not need to rent a physical building
The business can give customers face-to-face support
Costs are lower
13
Which ONE of the following is a drawback of being an e-tailer?
Increases costs as need a physical store
Customers cannot check quality before they buy
There is less competition
Prices are increased
14
At which stage of the product life cycle would a business usually launch an extension strategy?
Launch
Growth
Maturity
Decline
15
Which ONE of the following is a drawback of advertising?
Increases sales of the product
Increases the business's fixed costs
Increases awareness of products
Increases the business's variable costs

GCSE Business (9-1) Edexcel Topic 2.2 Flashcards | StudBud