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Media and Society - Test Three Quiz! Flashcards | StudBud
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Media and Society - Test Three Quiz!
Media and Society - Test Three Quiz!
28 terms
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StudBud Administration
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Woo Hoo! It's the last test of the term for Media and Society. Enjoy this Quiz to help you study.
Flashcards
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Questions
28
Answers
1
A disadvantage of _______ advertising is declining popularlity among young adults.
radio
newspaper
television
magazine
2
Media conglomerates like Bell, Corus and Rogers detemine which genres are the most popular.
False
True
3
The core categories of media entertainment are storytelling and music.
True
False
4
Which of the following is an example of stealth advertising?
The Rogers Centre in Toronto
Ronald McDonald
The jingle 967-11-11
Hey Kids! Buy this product!
5
An auteur is a filmmaker whose cinematic contributions are significant and original
True
False
6
Advertising as a modern phenomenon first took off in what country?
None of the above
United States
England
Canada
7
Who believed that entertainment has cultural and social value?
Sontag
Musk
McLuhan
Maurin
8
________ in advertising is defined as too many ads running one after another in a television commercial break.
clutter
saturation
noise
information overload
9
Music contains the clearest genres within itself.
True
False
10
The Super Bowl attracts the largest worldwide television audience.
False
True
11
Broad thematic categories of media content are called generics
False
True
12
Hillbilly music had its origins in English ballads brought to Applachia.
False
True
13
Based on the CBC's research, which of the following tops the list of the 100 Canadian songs of all time?
American Woman - The Guess Who
Both Sides Now - Joni Mitchell
Mistletoe - Justin Beiber
LIfe is a Highway - Tom Cochrane
14
Canadian Marshall McLuhan claimed that reading a newspaper was "hot" media, while watching TV was "cool"
True
False
15
Which medium was the first to offer advertisers easily identified targeted audiences?
Radio
Prime Time TV
Daily Newspapers
Mass produced films
16
The systematic outline of where ads will be placed to reach the right target audiences is called the _____ .
audience map
audience plan
media map
media plan
17
Contemporary mass media entertainment evolved from oral traditions before the emergence of written human history
True
False
18
Roone Arledge created Monday Night Football for ABC in 1961.
False
True
19
Entertainment came into the age of mass communication with the introduction of television
True
False
20
The first form of print advertising was a _________
magazine ad
newspaper ad
flyer
newsletter
21
Traditionally, a major advantage of _______ advertising is impact through a moving and visual medium
video game
online
film
TV
22
Rhythm and blues emerged from early African-American music during the 1930's-1940's
False
True
23
Canada ranks as what number in the Top 10 countries in terms of total ad revenue?
3
5
10
Canada is not in the Top 10
24
Bob Greenberg operates on a philosophy that ads should be ____________.
informational only
false and misleading
tightly regulated
entertaining
25
In terms of overall share of the advertising market, the most popular platform/media for Canadian advertisers is
radio
spam
digital
television
26
Targeting ads for specific consumer groups is called ________.
consumer analysis
demographic analysis
positioning
targeting
27
Who created the first Canadian advertising agency?
McKim
McDonald
McLean
McRib
28
The television show
Dancing with the Stars
would be classified as an example of
Kitsch
High art
a genre
Low art
