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CHAPTER 4: CULTURAL ISSUES AND BUYING BEHAVIOUR Flashcards | StudBud
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CHAPTER 4: CULTURAL ISSUES AND BUYING BEHAVIOUR
CHAPTER 4: CULTURAL ISSUES AND BUYING BEHAVIOUR
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StudBud Administration
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Questions
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Answers
1
What happens when the marketers (the businesses) ignore local cultural preferences?
It may lead to product rejection
The product will automatically succeed
The products become viral
Customers will pay more
2
What is the first step to successful international marketing?
Learn the country's currency
Understand the local culture
Copy what others are doing
Reduce product quality
3
Which platform did Avon have to adjust due to cultural shifts?
Online marketplace
Wholesale distribution
Physical retail only
Direct selling model
4
In which country did McDonald's replace beef with vegetarian patties?
Australia
Mexico
India
Japan
5
Which pricing style is common in Western countries?
Low price = high quality
Premium price = cheap product
High price = premium quality
Random pricing
6
What is the element of culture is the most essential for communication marketing?
Religion
Aesthetics
Fashion
Language
7
What is the meaning of "aesthetics" in culture?
What a culture finds beautiful or tasteful
Religion practices
Legal system
Beliefs about health
8
What is Culture?
A country's government rules.
A company's brand
A business strategy
A set of shared beliefs, values and behaviors.
9
What does religion influence in buying behaviour?
Store locations
Consumer laws
Motives, habits and traditions
Weather patterns
10
Why did Powerpuff Girls fails in Japan originally?
Poor animation
It was in English only
The character were too serious
The show did not match local tastes
11
Which of these is an example of adapting to local culture?
Selling same product everywhere
Keeping ads in english only
Localising product design and messaging
Ignoring religious holidays
12
Which of the following is NOT an element of culture?
Religion
Language
Electricity
Aesthetics
13
What a common risk of not adapting to cultural differences?
Lower salary
Overproduction
Business failure or rejection
Lawsuits
14
What is a key challenge in cross-cultural marketing?
Language similarities
Time zone differences
Differences in values and behavior
Too many shoppping malls
15
Which factor affect product visuals like logos and packaging?
Aesthetics
Political climate
Climate zones
Religious law
16
Which cultural element is passed down through education?
Culture
Entertainment
Language
Fashion
17
How can cultural mistakes in marketing affect a brand?
Always be ignored
Cause long-term damage
Reduce only one sale
Improve brand loyalty
18
What does the element of language in culture affect?
Product pricing only
Communication and ads effectiveness
Factory design
Country laws.
19
Which number is considered lucky in Chinese culture?
13
8
7
4
20
Why is understanding culture important in marketing?
Changes the laws
Helps reduce product prices
Increase taxes
Ensures ads match the audience's values
