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Persuasive Techniques
Persuasive Techniques
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A Quiz for Yr 8 English on persuasive devices used in advertising.
Flashcards
10 cards
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Practice quiz
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Host live
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Questions
10
Answers
1
Strong language to create emphasis / impact
emphasism
hyperbole
high modality
low modality
2
"Pathos" appeals to our...
emotions
passions
intellect
background
3
A person who takes things (often in exchange for money)
consumer
seller
advertiser
thief
4
"Ethos" is best understood as:
A person's trustworthiness and authority
A sensible way to behave
The right thing to do
A general feeling about something
5
One way that charity advertisers might appeal to "pathos"
Use of statistics
Historical facts
Celebrity endorsement
Pictures of starving children
6
A catchy song accompanying an ad
Jangle
Score
Jingle
Soundtrack
7
One way that advertisers might appeal to "logos"
Colour symbolism
Use of statistics
Pictures of cute puppies
A celebrity endorsement
8
A short catchy phrase, used often
claim
slogan
jingle
title
9
An appeal to our intellect / reason is often called ...
leggos
logos
logic
provability
10
A system that fosters and encourages people to consume
consumption
communism
consumerism
commercialism
