Part 1 Media Literacy Terms

A set of rules or instructions that a computer follows to perform tasks

An idea that spreads rapidly online, often in the form of an image, video, or text that is humorous or satirical.

The merging of different forms of media (e.g., print, digital, television) into a single platform or experience.

Often leads to the reinforcement of existing views

Overload of information, particularly through digital and online media, which can lead to difficulty in understanding

The tendency to search for, interpret, and remember information in a way that confirms one’s opinions.

 A one-sided relationship where an individual feels a strong emotional connection with a media figure

The isolation of individuals within their own online environments; algorithms that cater content based on preference

The trail of data a person leaves behind when using digital services

Deliberately misleading or biased information spread with the intent to deceive.

Low-quality, mass-produced news content created by companies that prioritize profit over journalistic integrity

 A synthetic media where a person’s likeness is digitally manipulated to create realistic but false representations

The practice of obtaining input or content by soliciting contributions from a large group of people

The psychological discomfort experienced when holding two or more contradictory beliefs, values, or attitudes

Media content that blends informational or educational material with entertainment, reducing in-depth analysis.

A type of advertising that blends in with the content around it

The practice of creating fake grassroots support for a cause or product (fake accounts, paid endorsement)

Sensationalized or misleading headlines or thumbnails designed to attract clicks

False or inaccurate information spread without the intention to deceive.

The level of trustworthiness and expertise attributed to a source of information.