COMM 1000 Final Exam Review

The five stages of the innovation adoption process are: Knowledge, Persuasion, Decision, ___, Confirmation

Which of the following is not one of the 4 phases of health campaigns?

What does the "Trolley Problem" exemplify?

How does science media literacy suggest you approach sensationalized stories?

Rich Media are more capable of promoting learning in a given period of time than Lean Media.

Fear appeals work really well in health campaigns.

Email is low on the social presence continuum, while face-to-face communication is high.

Groups of like-minded people who socialize together and convince themselves they're right and everyone else is wrong:

What kind of advertising consists of media messages designed to influence people’s political decisions?

The advertising strategy of featuring brands in the storyline of a movie, television show, book, or even comic strip:

Which of the following terms describes the increasing interconnection of media content and communication technology?

Who invented the phonograph (lead to the invention of the radio)?

Communication research has proven that media only affects active audiences.

Based on the American Association of Orthopedic Surgeons, 21% of patients have satisfactory doctor-patient interactions.

Which aspect is crucial in informing decision-making through science communication?

A collection of various channels of communication is called ____.

___ states that the media tells people what to think about by determining what they watch, read, and hear?

______  are the influences media have on people’s everyday lives.

__ states that people’s acceptance of real-life violence grows as they see more violence reflected in the media

Which of the following is not a best practice in media awareness?

Which of the following is NOT listed as a goal of Science Communication?

Which of the following is not a goal in entertainment education?

One factor that influences adoption of an innovation is financial and intellectual ability.

Which of the following is not a goal for improving health literacy?

Which is not one of the four roles that can take place during family conflict?

___ are coordinated media messages that encourage audiences to take specific steps to protect physical/mental health

The most common deficiency with patients is:

___ maintains that 3 core components (attitude, subjective norms, and perceived behavioral control) shape behavior.

Which of the following is not considered social media?

Attitudes are unlearned predisposition to respond favorably or unfavorably toward some attitude object.

The "GMO-Free" label is an example of media framing that suggests all GMOs are dangerous.

The main goal of STEM fields is to make discoveries for the greater good to enhance our lives and preserve our planet.

In adopter categories ___ typically need to see evidence that the innovation works before they are willing to adopt it.

What is one of the main challenges of science communication today?

_______ is the practice of people marketing themselves and their careers as brands.

____ is an assessment of your competence in evaluating media messages and their effects.

The measles outbreak in 2019 saw a significant increase in cases due to:

____ is the discrepancy between an individualsʼ intentions to protect their privacy and how they actually behave online.

In the media augmentation approach, CMC is seen as lacking message cues, which lowers the quality of communication.

A boss giving directions to workers is an example of _____ communication.

___ is a type of social engineering attack often used to steal user data like login credentials and credit card numbers.

Framing in media communication can influence public perception by highlighting certain aspects of a story.

What are the types of audiences that are considered in research about mass media?

Mechanisms for sharing and distributing plain language materials among health professionals include:

What role do norms of reciprocity play in interpersonal communication?

One thing you should do when trying to build an online personal brand is:

All of the following are ways to improve doctor communication except:

__ states that need for information, personal identity, and social integration are all motivations to use certain media

Which of the following theories states that television encourages a distorted view of the world among heavy viewers?

Who is responsible for the mass production of printed materials?

Which of the following acts as a means of evaluating a film’s suitability for various audiences?