B293 SMFB Stukent Chapter 2

What percent of companies use social media as part of their marketing strategies?

Analytic metric that refers to the number of users who have come across a particular content on social platforms.

Using the 80/20 rule, 80% of your content should do what?

A regular examination of your social media activity is called a social media _______

Marketing that relies on media advertising as well as in-person contact.

Directing your consumers and followers to your other social media platforms is called

When the desired outcome of a message is received, this is called a(n)

Using the 80/20 rule, 20% of your content should do what?

"...a summary of everything you plan to do and hope to achieve for your business using social networks."

Which of the following is very important when creating content on multiple platforms?

What is "artificial intelligence"?

What % of people are more likely to purchase a brand because of an influence?

What was the first social media network, which was established August 1, 2003?

What are Key Performance Indicators (KPIS)?

Marketing that focuses on attracting customers via company-created internet content.

Creating material that isn't directly promoting your brand, but can spark interest from consumers is called

Posting a picture on Facebook is an example of which type of marketing?

Content or interactions to engage with a social media community that are NOT paid are called

What is a good framework, using an acronym, for setting strong goals that are measurable, time-bound, and achievable?

What is content that stays continuously relevant?

What should be the first step in developing a social media marketing plan?

The practice of increasing the quantity and quality of traffic to a website through organic search results is called

What was the period of time (1995-2002) of extreme internet usage called?

According to convinceandconvert.com, how much for every $1 in influencer marketing?

What is ROI?

How many photo uploads are there on Facebook PER DAY?

How many comments are made every 60 seconds on Facebook?

Which of the following is an example of a vanity metric?