Chapter 13 Marketing

Question 1

What color is the sky?

Accepted Answer

blue

Question 2

The process of planning, pricing, promoting, selling and distributing ideas, goods and services

Accepted Answer

Marketing

Question 3

Distribution of goods or services from the producer directly to the customer.

Accepted Answer

Direct Distribution

Question 4

A strategy to build customer relations.

Accepted Answer

relationship marketing

Question 5

How many functions of marketing?

Accepted Answer

7

Question 6

The four main elements of marketing, also called the four P's.

Accepted Answer

marketing mix

Question 7

Marketing that helps companies focus on the people most likely to buy their goods or services.

Accepted Answer

Target Marketing

Question 8

Offering a product in a limited market for a limited time.

Accepted Answer

Test Market

Question 9

A pathway to direct products to consumers.

Accepted Answer

Channel of Distribution

Question 10

The division of a market into groups of customers who have the same needs and traits.

Accepted Answer

Segmentation

Question 11

What is the first step of product development?

Accepted Answer

Generate Ideas

Question 12

Deciding how much to charge for a product so that a business can make a profit.

Accepted Answer

Price

Question 13

Facts about the population.

Accepted Answer

Demographics

Question 14

To inform and persuade customers about a product.

Accepted Answer

Promotion

Questions 14