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1
One benefit of new-employee orientation is that it makes the new employees feel ___ on the job.
bullied
left out
welcomed
comfortable
2
Ensuring that customers have the correct perception of a product is one of the goals of product
management
development
positioning
screening
3
Which of the following is an example of quantitative data:
“Tara is one of the smartest kids in school.”
“Tara graduated first in her class.”
“I heard Tara is applying to Harvard!”
"Tara is a great tutor."
4
Real market opportunity occurs when
entrepreneurs brainstorm ideas
a good or service can be produced efficiently
supply exceeds demand
an identified want exists
5
An example of a natural resource is
an electrician
iron ore
office equipment
physical ability
6
What should you do if you call a customer and s/he indicates that you have called at a bad time
Explain that the call will be short
Try to continue the conversation
Offer to schedule a second call.
Ask the customer to call you back
7
What does an enclosure notation at the bottom of a business letter signify?
Copies of the letter were sent to others
The sender wishes a reply
Something is being sent with the letter
The sender prepared the letter
8
Which of the following departments in businesses is responsible for generating product ideas:
Executive management
Research and development
Sales and marketing
Information technology
9
Asking questions is important because it
helps you become a passive participant in the conversation
can clear up misunderstandings
helps your brain process speech more quickly
gives you a chance to voice your opinion
10
Businesses are being socially responsible to their customers when they
offer employee job training
contribute to community causes
provide safe working environments
test the safety of their products
11
What is a set of buyers sharing common needs/characteristics that the company decides to serve?
Consumers
Target market
People
Demographic
12
Which aspect of business benefits the most when a company implements a customer loyalty program
sales
customer satisifaction
target market
13
A good way to prioritize your financial goals is to
recognize that all the goals are equally important
rank every goal in numerical order
assign each goal to a general category
rank goals according to what needs to be done first
14
A business owned by a small number of people, usually two or three.
Sole Proprietorship
Corporation
Partnership
15
As prices go down, the quantity that producers are willing to supply generally
creates an excess.
decreases.
increases.
stays the same.
16
When trying to persuade others, it is often helpful to use stories and anecdotes because they
exaggerate the benefits
make people feel comfortable
reinforce your message
add energy to your explanation
17
An effective executive summary
features complex compound sentences
includes every point from the business report
uses technical terminology to show the writer's expertise
is written for people who won't read the whole document
18
What should an employee do when s/he accidentally spills coffee in the tile hallway?
Leave it for the cleaning crew
Wait for the floor to dry
Wipe it up immediately
Tell others about the spill
19
which of the following is not a function of buisness
production
management
technology
operations
20
The process of converting resources into goods and services is called
sales
demand
production
supply
21
a person's pattern of living as expressed in his or her activities, interests, and opinions
Culture
Personality
Individuality
Lifestyle
22
When a customer is willing to purchase only one specific brand, this is referred to as brand
preference
recognition
insistence
strategy
23
Ideally, in business, feedback should be
all negative
avoided if possible
positive and negative
all positive
24
A business letter that has easy-to-understand information is said to possess
caution
consensus
clarity.
courtesy
25
Which of the following is essential to all marketing research:
accuracy
primary data
secondary data
frequency
26
Large, nationwide retail chains often use which of the following types of buying systems
Specialized
Decentralized
Standardized
Centralized
27
What type of information is it acceptable to leave out of a job application?
contact information
educational background
salary requirements
professional experience
28
What is often the result when a business's employees practice good human relations skills?
More pleased employees
Bad customer satisifaction
increased cooperation
29
What does the "S" in SWOT analysis represent?
Supply
Strengths
Skills
Strategy
30
what are the four P's of marketing?
price, place, promotion and product
people, presentation, productivity, and population
production, people, place, and price
promotion, population, people, and power
31
Negative word-of-mouth advertising due to customer complaints can cost a business its
licenses
reputation
employees
facilities
