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Distribution Management, Intermediaries, E-Commerce and OTAs Flashcards | StudBud
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Distribution Management, Intermediaries, E-Commerce and OTAs
Distribution Management, Intermediaries, E-Commerce and OTAs
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StudBud Administration
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#higher_education #adult_education #business #marketing
Flashcards
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Questions
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Answers
1
What is a challenge of e-commerce in the hospitality industry?
It does not attract new customers
Increased operational costs
Lack of customer loyalty
Decreased online presence
2
A rise in e-commerce and s-commerce.
Competitive
Environmental
Technological
Social
3
Marketing channel without intermediaries
Wholesalers
Direct Marketing Channel
Productors
None of the above
4
Producers use marketing intermediaries because they ________.
provide technical expertise for faster production
form a part of the company's direct channel
create greater efficiency in making goods available to target markets
monitor day-to-day activities during production
5
Augmented reality in e-commerce helps in:
Comparing product prices
Improving website load times
Enhancing server security
Visualizing products in a real-world context
6
A marketing intermediary includes...
resellers, customers, finance department
banks, customers, managers
resellers, distribution firms, marketing agency
finance department and IT department
7
Based on the statement above, choose either true or false
False
True
8
Which of the following is NOT an example of e-commerce in the hospitality industry?
Travel agents
Paying for search position
Social media
A business website
9
What is the primary focus of marketing in the hospitality industry?
Building and maintaining customer relationships
Increasing staff efficiency
Reducing operational costs
Selling as many products as possible
10
What are NOT the primary roles of distribution management in the hospitality industry?
Maintaining Competitive Advantage
Maximizing Revenue Potential
Optimizing Inventory Management
Managing Employee Payroll
11
OTA signifie "Online Travel Agency"
False
True
12
booking.com is an online travel agency
False
True
13
In e-commerce:
B2C commerce is no longer growing
B2C commerce is much larger than B2B commerce
there is very little e-commerce in China
all answers are wrong
14
Service and support are more important in e-commerce than in traditional commerce because e-commerce companies _____.
do not continue business with unsatisfied customers
do not have a physical location to help maintain current customers
rarely cut out the middleman in the link between suppliers and consumers
focus only on attracting new customers
15
Major challenge in e-commerce?
Low competition
No need for marketing
High cybersecurity risks
Limited customer base
16
E-Commerce involves in?
Transactions
Buying and Selling
Marketing
Learning
17
What does the "E" in E-Commerce stand for?
elevate
Electric
Electronic
Extend
18
What is an online travel agency?
A type of airline
A hotel booking service
A website that helps book travel arrangements
A physical travel agency
19
Expedia is an online travel agency.
False
True
20
In hospitality and tourism marketing, understanding consumer behavior is critical for:
Negotiating the lowest possible rates with travel wholesalers & suppliers.
Optimizing staffing levels to minimize operational costs.
Identifying and segmenting target markets
Developing standardized service offerings that cater to the general public.
21
Marketing intermediaries
add cost that exceeds the value they provide.
complicate the distribution process.
add value that exceeds the cost of their services.
increase the number of exchange relationships in the channel.
22
Why are marketing intermediaries valuable?
Because they handle all functions of marketing
Because they often transport, store, sell and advertise
Because manufacturers can't market their own products
Because they warehouse products.
23
Which company is NOT an Online Travel Agency?
Traveloka
All of them are OTAs
Agoda
Airbnb
24
Marketing intermediaries...
buy products from manufacturers and then resell them.
Never existed before the internet.
are far more profitable than other types of businesses.
fail far more frequently than other types of businesses.
25
marketing intermediares are
are some combination of products
paying more attention to the specific products
individuals that help move products from producers to consumers
is the art and science of choosing target markets
26
Based on the statement above, choose either true or false
False
True
27
In e-commerce customer is _________
None
Cyber surfer
Seller
Purchaser
28
In E-commerce ...
Size matters more than speed and flexibility
Size matters less than speed and flexibility
29
E-commerce was introduced in
early 1980s
early 1960s
early 1990s
early 1970s
30
Define E-Commerce
Stealing of items online
free trials online
Online transactions
all of the above
31
Service and support are more important in e-commerce, since e-commerce firms don't have physical locations for customers
False
True
32
Cybersecurity risk in e-commerce?
Free shipping
Low competition
Data breaches
Fast delivery
33
Why is mobile commerce (m-commerce) considered an innovation in e-commerce?
It limits shopping options
It increases delivery time
It only works with landline internet
It allows customers to shop using mobile devices
34
Which is NOT a hospitality trend in marketing?
Social Media and Online Communities
Recognition Technology
Big Data Analytics
Sharing Economy
35
In e-commerce, what is "showrooming"?
Creating virtual product demonstrations
Examining products in physical stores but purchasing online
Highlighting featured products on the homepage
Designing attractive product display pages
36
Digital marketing has intermediaries
True
False
37
AIRBNB is Online Travel Agency (OTA)?
True
False
38
What are marketing intermediaries?
First person
second last person
last person
middle person
39
What is marketing intermediaries?
Firms that help the company to promote,sell and distribute to final buyers
Suppliers
The most important actors in the company´s macroenvironment
Marketers partner with other firms in the company´s value delivery network
40
OTA means Online Travel Agency.
True
False
