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Intro to Marketing Flashcards | StudBud
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Intro to Marketing
Intro to Marketing
16 terms
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14 plays
Chapter 1
Flashcards
16 cards
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Practice quiz
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Questions
16
Answers
1
When a manufacturer buys flour to make speghetti noodles, the manufacturer is considered a(n) _____.
Organization
Customer
Business
seller
2
Businesses reward repeat customers to _____.
promote public relations
discourage lawsuits by customers
make work easier for their salespeople
encourage customer loyalty and long-term relationships
3
Before developing the marketing mix for a product, marketers should know the _____.
advertising budget
product price
distribution plan
target market
4
A physical examination at a doctor’s office is an example of _____.
a concept with many additional options
a good many customers want or need
an idea many customers want or need
a service many customers need or want
5
Which of the following statements about marketing relationships is true?
Following up with customers after the sale is done is not important.
Offering reward programs to current customers is a waste of money.
New customers are more important than current customers.
It is less costly to keep a current customer than to find a new one.
6
Getting more kiwis delivered when the store is running out is part of this marketing element:
place
price
promotioin
product
7
A TV, TV repair, and a TV message to buckle your seatbelt are all examples of _____.
thoughtful gifts
concepts
profits
products
8
Careers in marketing _____.
provide steady, repetitious work for moderate pay
are for all kinds of people
are especially suitable for outgoing, friendly people
require strong math skills
9
A mail-order catalogue delivered to a customer’s home is part of _____.
promotioin
place
price
product
10
Marketers change the products they offer in order to _____.
sell the same products as competitors
meet the needs of their customers
increase the prices of products
advertise their stores
11
The marketer who advertises winter coats in a surfing magazine does develop a successful _____.
target market
customer service
marketing mix
product plan
12
A product that is priced too high _____.
might not be purchased
causes competitors to raise their prices
makes a huge profit
forces customers into debt
13
Marketers study what customers want and need, then they _____.
carefully record what they learn
send the results to the customers
compare those wants and needs with their own
develop and market products to meet those needs
14
Marketing focuses on the customer because _____.
each customer is a person with a life story
customers stay the same, even as the world around them changes
to be successful, businesses must sell products that customers will buy
other parts of business are hard to understand
15
Telling about products offered and the location of stores are major parts of a store’s _____.
public relations
utility
promotion
customer service
16
Promotion focused on promoting a positive image of the company is called _____.
self-promotion
public relations
messaging
a product-free campaign
