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Persuasive devices Yr 8EAL Flashcards | StudBud
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Persuasive devices Yr 8EAL
Persuasive devices Yr 8EAL
20 terms
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Persuasive devices in advertising
Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
'Join now and save 20%' is an example of :
An imperative
Rhetorical question
Ethos
Alliteration
2
What is an anecdote?
The name of a television program
The latin word for light
An example or personal story
A wild animal
3
A 'headline' is an attention grabbing statement, usually made prominent in large writing.
False
True
4
'Sprinkled with smiles' is a slogan used to create which emotion?
Anger
Sadness
Rage
Joy
5
'The new MacBook laptop. It's lighter than air!' is an example of which persuasive technique?
Rule of three
Alliteration
Hyperbole
Rule of four
6
'90% of people asked, agreed that they would recommend this product to a friend.' This is an example of :
Rhetorical question
Emotive language
Pathos
Statistics
7
'I'm so tired, I could sleep for a week.' This is an example of:
Hyperbole
Pathos
Rhetorical question
Alliteration
8
'I'm lovin' it' This is an example of a slogan.
False
True
9
'Wild, wonderful, wicked!' This is an example of:
Ethos
Emotive language
Rhetorical question
Alliteration
10
'Questions asked just for effect, or to make a point' are known as rhetorical questions.
False
True
11
With ethos appeals, a celebrity endorsement is used to convey credibility and reliability.
False
True
12
The use of Facts and Statistics in advertising are an example of :
Pathos
Ethos
Logos
13
Which persuasive technique is featured here?
Rule of three
Hyperbole
Simile
Emotive language
14
A 'logo' is an image associated with a brand.
False
True
15
Which persuasive technique compares two things using 'like' or 'as' ?
Repetition
logos
Simile
Hyperbole
16
"Use this code and save 25% on your next order." This is an example of:
Body
Call to action
Slogan
Headline
17
To 'persuade' means to 'convince'.
False
True
18
'Important words or phrases that are repeated several times' is an example of:
Appeal to fear
Repetition
Logos
Rhetorical question
19
'Don't dream it. Drive it.' Which persuasive device does this slogan use?
Alliteration
Hyperbole
Rhetorical question
Emotive words
20
Pathos is a persuasive technique that is based on logic.
False
True