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Duplicate of Media Literacy Flashcards | StudBud
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Duplicate of Media Literacy
Duplicate of Media Literacy
27 terms
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#medialiteracy #media #advertisements
Flashcards
27 cards
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Practice quiz
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Questions
27
Answers
1
The following advertisement uses facts to persuade it's audience:
True
False
2
The purpose of this ad is to appeal to the audiences interest in -
appearances
good bargains
celebrities
good health
3
What audience is this advertisement designed to appeal to?
young adults
teenagers
parents
married couples
4
The following advertisement is aimed at which specific audience?
parents
athletic men
children and teens
people who travel a lot
5
How does the text in this ad reinforce the message?
repeats the name of the product
compares the product to an inferior product
uses statistics/facts to support claims
uses puns, allusions, or suggestive language
6
This advertisement uses a pun to reinforce the message.
False
True
7
The purpose of the following ad is to appeal to the audience's interest in -
athletics
good health
bargains
family
8
How does the text in the ad reinforce the message?
uses statistics/facts to support claims
repeats the name of the product
it compares the product to an inferior product
uses puns, allusions/suggestive language
9
How does the visual image in this ad reinforce the message?
it conveys humor through juxtaposition of images
shows a celebrity using the product
uses puns, allusions/suggestive language
it uses charts/graphs
10
This advertisement uses logos to appeal to it's audience.
False
True
11
How does the text in the ad reinforce the message?
compares the product to an inferior product
uses facts to support claims
uses puns, allusions, or suggestive language
presents the positive effects of using the product
12
The following advertisement is aimed at which specific audience?
young children
mothers
female athletes
obese people trying to lose weight
13
This Lucky Charms advertisement is aimed at which specific audience?
teenagers
athletes
adults
kids
14
What audience is this advertisement designed to appeal to?
babies
children
parents
athletes
15
How does the visual image in the ad reinforce the message?
conveys humor through juxtaposition of images
uses graphs and charts
shows a celebrity using the product
uses small print to deemphasize negatives of the product
16
The purpose of this ad is to appeal to the audience's interest in -
good health
celebrities
finding a bargain
facts that support a product
17
Which of these appeals is used in this ad?
pathos
ethos
logos
18
What audience is this advertisement designed to appeal to?
children
people who travel a lot
teens
parents
19
The following Lucky Charms advertisement is directed towards which specific audience?
teenagers
kids
fathers
all people
20
The purpose of this ad is to appeal to the audience's interest in -
traveling
celebrities
athletics
appearance
21
This advertisement uses which of the following persuasive techniques?
logos
ethos
ethos, pathos, and logos
pathos
22
How does the visual image in the ad reinforce the ad's message?
shows a celebrity using the product
it conveys humor through juxtaposition of images
uses charts/graphs
uses small print to deemphasize the negatives of the product
23
The purpose of this ad is to appeal to the audience's interest in -
good health
good bargains
celebrities
appearance
24
The purpose of this ad is to appeal to the audience's interest in -
appearance
good health
athletics
good bargains
25
This advertisement uses an allusion to reinforce the message.
false
true
26
The following advertisement was designed to appeal to babies.
True
False
27
How does the visual image in the ad reinforce the message?
conveys humor through juxtaposition of images
has a stark contrast between image and background
uses charts/graphs
uses small print to deemphasize negatives of the product
