Store interior is NOT used to:

Enable customer decisions without use of sales staff

studbud

Marketing - Ch 18: Visual Merchandising

15 termsStudBud Administration7 plays

A #marketing quiz to review visual merchandising concepts

Flashcards15 cardsFPractice quizPHost liveL

Questions 15

Answers

1
What type of layout is shown here?
Free form
Herringbone
Loop
Grid
2
Visual merchandisers are responsible for:
projecting brand
projecting image
all of these
physical presentation
3
What percentage of customers turn to the right upon entering a store?
80%
90%
65%
45%
4
Architectural displays:
are used to create atmosphere
show the building materials of a store
model merchandise usage
focus on the structure of a store
5
Which is not part of store layout?
Personnel space
Customer space
Storage space
Display space
6
Closed displays:
do not allow customers to handle merchandise
prevent merchandise from being seen
Are used for cheap, durable goods
Are opened when the store is open
7
What type of layout is shown here?
Loop
Free form
Grid
Herringbone
8
Point of purchase displays:
are located at the entry of the store
contain luxury merchandise
promote impulse buys
don't allow customers to handle merchandise
9
What type of layout is shown here?
Loop
Free form
Grid
Herringbone
10
Open displays:
are located at point of purchase
Allow customers to handle and compare merchandise
are available 24 hours a day
Are limited to cheap, durable goods
11
Customer space is:
used to place items for sale
non-selling customer space
used to show new products
used to store merchandise
12
Store decorations:
usually coincide with holidays or seasons
are a huge waste of time and money
have little effect on customer experience
must include merchandise
13
Store interior is NOT used to:
Enable customer decisions without use of sales staff
Enhance your image
Appeal to your target customer
Impact customer experience
14
What type of layout is shown here?
Free form
Herringbone
Loop
Grid
15
Which is not an element of visual merchandising?
Store Interior
Stockroom
Storefront
Displays

Marketing - Ch 18: Visual Merchandising Flashcards | StudBud