stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Review for Test # 2 Chs 4-8 Flashcards | StudBud
Explore
/
Review for Test # 2 Chs 4-8
Review for Test # 2 Chs 4-8
43 terms
·
StudBud Administration
·
430 plays
Prep for your second test in COMM 2042 Intro to PR
Flashcards
43 cards
F
Practice quiz
P
Host live
L
Questions
43
Answers
1
What does this sounds like? We are so excited for this upcoming event. It will be great.
promotional language
greenwashing
SEO
journalistic language
2
Uses & Grats: Which of the following do people use social media for?
Empowerment
Pleasure
self confidence
As a diversion
3
True or False? Impressions are the same as behavior change
FALSE--if they see it, that doesn't mean they do anything
True--that seems legit
4
Which of the following is an example of a task goal?
We want to carry out our first annual fundraising event
We want to foster loyalty to our brand
We want to increase awareness of our new program
We want to enhance the bad reputation of our organization
5
True or False? In a standard news release contact info goes up top; in email, it goes on bottom
False--in email releases, contact info goes up top
What's a news release?
True-that sounds legit
Why would someone want to contact me anyway?
6
Which of the following are measured in PR? (Check all that apply)
media coverage & impact
corporate reputation enhancement
word-of-mouth/social media impressions/engagement
event attendance/measurement
7
What does PIE stand for?
Planning, Intimidating, Executing
Planning, Implementation, Evaluation
Potential, Importance, Ease
Promoting, Investigating, Evaluation
8
This helps organize the way you curate and create social content & saves you time doing social
the 4-1-1 rule
content marketing
content calendars
social listening
9
A news story with this news value means the topic covers something hot, trending or seasonal
prominence
bizareness
currency
impact
10
______ research is the kind we do in PR; it is interested in finding a solution to a problem
Applied
Intensive
PIE
Solution-focused
11
This goes at the bottom of a news release & where you share info about the org in the release
slug
boilerplate
dateline
byline
12
According to the 80/20 posting strategy, 80% of posts are ________ & 20% are______________
entertaining/useful content, attempts to sell or advertise
photos, videos
VR/AR
attempts to sell or advertise, entertaining/useful content
13
25% of verified Twitter users are ______________
athletes
journalists
bots
celebrities
14
How do you write strong objectives?
By making them unrelated to organizational goals
By taking an educated guess
By using SMART criteria
By asking your boss for help
15
If a news story has this type of news value, that means in involves a famous/important person
timeliness
prominence
proximity
bizareness
16
___data is non-attitudinal info (eg age, race, employment status, etc about an audience)
Private
Confidential
demographic
pyschographic
17
This item in a news release functions like a header if your release goes on the second page
slug
boilerplate
byline
dateline
18
_______ style means info funnels down in a news release from most important to least important
AP
media relations
inverted pyramid
Hair
19
What is it called when we systematically collect our own data to help solve our PR problem?
researcher-centric research
independent research
primary research
secondary research
20
The line on a news release that indicates the location of where the news took place is called
a byline
a dateline
a boilerplate
a slug
21
______data is attitudinal and lifestyle info about a particular audience
primary
psychographic
demographic
audience
22
A story that involves something unusual or unexpected likely exudes which news value?
bizareness
conflict
currency
proximity
23
True or False? Increasingly, more people are getting their news from social media
Totally--I know I do
False--Who would trust social media for news?
24
If I collect and analyze research that has already been done by others, it is called what?
web surfing
primary research
secondary research
plagiarism
25
This research is more concerned with explaining the "why" & understanding the meaning of words
quantitative research
secondary research
qualitative research
primary research
26
A news story with this news value means it has an impact on me on a local, personal level
proximity
currency
timeliness
bizareness
27
True or False? While goals are more specific, objectives are more broad
I plead the fifth
True--totally legit
False--Goals are broad, objectives are specific
I'm not sure
28
Which sentence is written using correct AP style ?
Police said the arrest was made at 4378 Ludlow S.
Police said the arrest was made on Ludlow Street.
Police d said the Arrest was made on Ludlow St.
Police said the arrest was made on Ludlow St.
29
What does the PESO model stand for?
Plan, Evaluate, Strategize, Organize
Promoted, Earned, Owed, Shared
Plan, Engage, Supply, Operate
Paid, Earned, Owned, Shared
30
This is the first paragraph of a news release. It contains the most important W5 info
the dateline
the lead
the boilerplate
the intro
31
When mapping out a PR campaign, this kind of goal deals with an org's identity & perception
identification goal
task management goal
reputation management goal
organizational goal
32
Which measures the # of visitors who perform a desired action (eg buy product, fill out form)?
impressions
likes
conversions
engagements
33
True or false AP Style prefers the use of oxford commas.
FALSE
TRUE
What's an oxford comma?
It prefers to boogy
34
____ media means I pay & get a say in placement; ___media means I have less say in placement
controlled, uncontrolled
high cost, low cost
two-step flow, gatekeeping
mass, tailored
35
On which social media platform should you post most frequently, based on "norms" and etiquette?
Instagram
LinkedIn
Facebook
Twitter
36
Which of the following are ways to build relationships with journalists? Check all that apply
Learn formatting, standards & news values
Interact with them on Twitter
Contact then exclusively when you need something
Follow them/Read what they write
37
Which social media platform has the most monthly users?
Youtube
SnapChat
Facebook
Twitter
38
Which of the following are tools you can use to help you schedule & track social media posts?
Hootsuite
Buffer
GrowSocial
Sprout Social
39
This kind of research is after precise results expressed in numbers and statistics (ie breadth)
quantitative
qualitative
mathematical
statistical
40
Process of scanning the social media landscape to learn about competition & develop strategy
throwing shade
creeping
ghosting
social listening
41
Which of the following is an example of a behavior sales/goal
To develop new relationships with journalists in our field
To enhance the quality of our brand image
To increase the sales of our new widget
To create a social media plan
42
Practice of creating & publishing content to enhance the reputation & visibility of your brand
content marketing
social listening
consumer targeting
direct marketing
43
TRUE OR FALSE After the planning phase, we don't do much research in the PR process
FALSE-We also do research in the implementation stage
FALSE-We will likely do research throughout the PIE process
TRUE--Planning implies research
FALSE-We also do research in the evaluation stage
