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ASA
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Questions
15
Answers
1
Which isn't a '
form'
of advert?
Series
Capable
Stand alone
Talking Head
2
What is a reason in favour of media regulation?
It promotes freedom of speech
It protects vulnerable audiences, such as children
It reflects and supports society's moral values
It means new content can appear "regularly"
3
'Regulation' means what?
To persuade
To control
To advise
To ignore
4
Advertising techniques used in "Awesome "Adopt Me" Dog Commercial?
Ideal Family and Ideal Kids
facts and statistics
homour and emotional appeal
celebrity endorsement
5
How is binary opposition used in advertising?
To compare products against other products
Show audiences how good/bad a product is
To show the difference between good and evil in characters
6
An argument NOT in favour on regulation
Parents are responsible for regulating what children see
we need to promote tolerance and diversity
agenda setting in media through ownership
Certain audiences should be protected from harmful content
7
ASA
stands for the Advertising Standards Authority.
True
False
8
What is the role of the Advertising Standards Authority?
To enforce banking advertising
To enforce fair advertising of products and services
To make all banks advertise in big letters
To ensure everyone pays their TV licences
9
Which of these are correct psychographic groups? (2 correct answers)
Aspirers / Explorers / Succeeders
Creators / Producers / Aspirers
Adventurers / Resigned / Succeeders
Reformers / Resigned / Explorers
10
Which of these is NOT a convention of advertising?
A company logo and slogan
A catchy theme tune
A voiceover
advert is 1.5 minutes long
11
Demographic and psychographic are terms used to describe what?
Audience
Representation
Media Products
Sales
12
ASA
standards for?
Advertising Situations Alert
Advertising Standards Agency
Advertising Standards Authority
Advertising Services Authority
13
What does the ASA do?
Regulates YouTube
Regulates trailers
Regulates films
Regulates advertising
14
How does regulation limit advertisers?
Advertisers can say whatever they like to sell a product.
Advertisers cannot suggest their product is superior.
Advertisers cannot make unjustified claims about products.
Advertisers cannot use a 'hard sell' approach.
15
Government regulation in media can shift power dynamics
True
False
