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Media Terms Review Flashcards | StudBud
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Media Terms Review
Media Terms Review
15 terms
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Questions
15
Answers
1
The DIRECT message given in an advertisement, like "Buy this product"
Explicit
Media
Purpose
Implicit
2
Try our NEW and IMPROVED coffee!
Slogan
Bribery
Weasel Words
Eye Candy
3
A short and striking or memorable phrase used in advertising
Hyperbole
Bandwagon
Slogan
Plain Folk
4
"I've used this product! It's amazing - you should buy it too!" - Ms. D'Amico
Testimonial
Facts and Figures
Celebrity Endorsement
Bribery
5
The 'hidden' message in an advertisement
Purpose
Media
Explicit
Implicit
6
When audiences feel guilty, scared, happy or excited
Emotional Appeal
Plain Folk
Eye Candy
Testimonial
7
Social Media, Commercials, Billboards, Music Videos and Mazagaines are all examples of
Purpose
Advertisment Tools
Brand Recognition
Mediums
8
Words or images that make the audience laugh or smile.
Metaphor
Emotional Appeal
Hyperbole
Humour
9
Principles, attitudes, beliefs, or ideals which an individual, group, or society holds to be true or important.
Mediums
Bribery
Techniques
Ideological Values
10
To Explain, Persuade, Comment, Review and Advise are examples of
Media
Medium
Purpose
Advertising Tools
11
When an advertisement offers a way to make a task easier or more efficient
Metaphor
Facts and Figures
Emotional Appeal
Simple Solutions
12
A technique where an advertisement uses numbers, tables, and graphs are used to show statistics of both sides.
Facts and Figures
Metaphor
Slogan
Bribery
13
Makes assumption/ insinuation that this product/idea is better than others…
Plain Folk
Emotional Appeal
Snob Appeal
Bribery
14
Taylor Swift dring Coke, Jennifer Lopez using L'Oreal
Testimonial
Celebrity Endorsement
Bribery
Brand Recognition
15
Buy one, get one FREE!
Brand Recognition
Weasel Words
Testimonial
Bribery
