Marketing Concepts Review Quiz

Name this Marketing Mix! Muskego Floral adds an Online shopping site.

Name that Marketing Mix! Ford offers 0% financing for 5 years on new 2017 F-150s.

Some customers are excited about a new product. Profits are low, competition is low.

A product can be both an industrial good and a consumer good

Order processing is part of the distribution element of the marketing mix

Several brands of a product are available, profits are excellent.

Pricing is the easiest of marketing decisions; it involves only setting a price that customer will pay for the products.

1/3 of all the people employed in the United States work in a marketing job or marketing business

Two major methods of promotion are advertising and personal selling

Many customers have already purchased the product. Competition is high. High promotion costs.

Name that Marketing Mix! A store sets up their Christmas display of new products in November.

Sales are the highest , companies are having a difficult time making a profit.Competition high

Name that Marketing Mix! A local manufacturer uses Wisconsin lumber to make custom furniture.

The goal of effective marketing is

Which of the major marketing activities is involved in holding goods until they are needed by consumers?

The goal of effective marketing is to

Companies that market the same product usually use the same marketing mix

Marketing jobs exist in firms that do not have marketing as the primary focus of the business.

In the USA, the percentage of all people employed in a marketing job or a marketing business

Marketing activities, when performed well, help to match production and consumption

Name that Function! McDonald’s creates a new line of healthy breakfast wraps.

Name that Function! A customer does a taste test and answers questions at a grocery store.

Attempting to reach all potential customers for a product is usually cost-prohibitive.

Companies that direct their activities at satisfying the needs of consumers are

Groups of customers with similar needs are known as

A company tries to improve its product, sales are not good, and competitors are losing money

Name the marketing element: If the goods are sent by air, they will get to the store sooner

The concept of a product life cycle implies that successful products move through rather predictable stages.

Name this segment! Apple launches the new IPad Air 2 exclusively at stores in New York city.

Whether a product is an industrial good or a consumer good is based on

The product life cycle stage in which sales are highest

Many of the complaints consumers have about businesses today involve marketing activities

The cost of marketing maybe half or more the price you pay for a product

A mother buys diapers and wipes for her baby from the local supermarket.

marketers group customers by characteristics such as age, gender, family status, education, income, and occupation

An insurance company is replacing ten cars in its fleet. They contacted three manufacturers.

To buy a car, you checked consumer magazines, asked coworkers, and visited two dealers.

Companies that direct their activities at satisfying the needs of consumers are

Name that Function! A post appears on Facebook discussing a 30% off sale at Kohl’s.

Businesses that emphasize distribution and promotion to sell the products produced are said to be sales-oriented

What percentage of all people employed in the United States work in a marketing job or a marketing business?

We will sell six pairs of socks for $15. Which marketing mix is addressed?

Production is an important marketing activity

Some companies move a product out of the decline stage of the product life cycle by finding new uses for the product

The 4P's, also known as the marketing mix are:

A product is most profitable during the introductory stage of the product life cycle

Which marketing activities is involved in holding goods until they are needed by consumers?

John is satisfied with his car brand, so he went to his local dealer to buy the latest model.

An attractive market is one that has

A good target market made up of people with very diverse needs and wants

A new package will be used for the product. Which marketing mix is addressed?