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TIO Marketing week 5 Flashcards | StudBud

Explore/TIO Marketing week 5

Dividing a product's secondary demand through the primary demand : this is called

To which of the environmental factors do customers belong?

TIO Marketing week 5

8 terms·StudBud Administration·35 plays

A #marketing #quiz based on # Kotler

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Questions 8

Answers

1
To which of the environmental factors do customers belong?
Macro-environmental factors
Micro-environmental factors
None of the above
Meso-environmental factors
2
Dividing a product's secondary demand through the primary demand : this is called
Share market
Revenue
Total market demand
Market Share
3
The production - , the product - , the sales - , and the marketing concepts are
Competitor Strategies
Belong to the strengths and weaknesses of a company ·
Marketing Management Orientations
All of the above
4
I am strongly motivated to do my marketing homework because…
I want to pass my exam at the end of this term
I want to get my HBO certificate
I am smart and know marketing is important
· All of the above… : J
5
Which important model does not belong to customer strategies?
The market share model
The Porter Model
SWOT analysis
The model by Treacy and Wiersema
6
Market leader, Market challenger, Market follower and Market nicher are
Belong to the Porter model of competitive strategies
Belong to the Treacy & Wiersema model
Company positions
Competitive positions
7
Macro economic factors
You can influence but you cannot control
you can control
you cannot control and you cannot influence them
None of the above
8
To which of the environmental factors do competitors belong?
Macro-environmental factors
None of the above
Micro-environmental factors
Meso-environmental factors