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Chapter 9: Target Market Flashcards | StudBud

Explore/Chapter 9: Target Market

Chapter 9: Target Market

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Questions 10

Answers

1
What is Secondary Research?
represent (someone or something) in a photograph or picture.
a type of Latin American dance music with elements of jazz
Research that is collected for another purpose
the action of sharing something among a number of recipients
2
Which one is a example of pattern market researchers look for
Lifestyle
Geography
Behavior
Age
3
What is Product Positioning?
the creation of an image for a product
Putting your product in a TV show
The creation and maintenance of satisfying exchange relation
The money you get when placing an advertisement
4
What is Market Segmentation?
data relating to the population and groups within it
an area or arena in which commercial dealings are conducted.
It is a way of analyzing a market by specific characteristic
is the study and management of exchange relationships.
5
Why is knowing the size of age groups important?
Different age groups vary
you can understand the market
You can be used for product planning for a specific age
you can learn characteristics
6
what is the purpose of market research?
To flirt with the customers
to learn about system economics
to divide customers based on segmentation
To understand customers needs and wants
7
How can Primary Research be gathered?
Experiments
Surveys
Observation
Geographics
8
Which one of these is an example of market segmentation?
behavioristic
demographics
psychographic
geographic
9
True/False: Is this an example of Product Positioning.
True
False
10
What is a Sample?
What you get at the food court
money awarded to someone as a recompense for loss
a number of people who are representative of a study
an advantage or profit gained from something.