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PR Principles Midterm Exam Prep (Fall 2020) Flashcards | StudBud
PR Principles Midterm Exam Prep (Fall 2020)
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Which of these statements about "New Coke" is true?
A
Coke asked the wrong questions as part of its research
B
Coke didn't do enough research before launching New Coke
C
Pepsi did better research than Coke
D
Coke overlooked social influence in its focus groups
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