Introduction to Marketing Concepts

Question 1

Marketing is said to be dynamic because ___.

Accepted Answer

it is constantly changing

Question 2

Which of the following are considered customers?

Accepted Answer

individuals, businesses, nonprofits, & government

Question 3

What would a likely target market be for a sports car that reaches 85 mph in 3 seconds?

Accepted Answer

Age 21-26

Question 4

To gather, analyze, and distribute information about markets, competition, and customers is ___

Accepted Answer

marketing information management

Question 5

The specific group of customers whose needs a company focuses on satisfying:

Accepted Answer

target market

Question 6

The goal of marketing is to ___.

Accepted Answer

meet customers' needs & wants w/products customers will buy

Question 7

A subgroup of a larger market is a ___.

Accepted Answer

market segment

Question 8

Which of the following is not an example of a service?

Accepted Answer

McNuggets

Question 9

Which of the following is not one of the 4 P's of marketing?

Accepted Answer

Profit

Question 10

Which of the following includes distribution?

Accepted Answer

shipping, storing, inventory, & stocking goods

Question 11

The marketing concept includes all of the following except ___.

Accepted Answer

promotion

Question 12

The characteristics of a market include all but ___.

Accepted Answer

predictable

Question 13

Institutions, government, resellers, and producers are part of the ___ market

Accepted Answer

business

Question 14

___ involves making products available to customers.

Accepted Answer

place

Question 15

Making it easier for a customer to acquire a product is ___ utility.

Accepted Answer

possession

Question 16

Which of the following is not considered an idea?

Accepted Answer

a laptop computer

Question 17

Which of the following is NOT considered a product?

Accepted Answer

patent

Question 18

The B 2 B market is ___.

Accepted Answer

Business to Business

Question 19

Which of the following is not a good?

Accepted Answer

cell phone service

Question 20

T/F Promotion is nonpersonal communication with customers.

Accepted Answer

True

Question 21

A customer is ___.

Accepted Answer

an individual or group who buys the product

Question 22

Anything that can be bought or sold is a(an)

Accepted Answer

product

Question 23

Making products available at convenient locations is ___ utility.

Accepted Answer

place

Question 24

The ability of a product to satisfy human wants and needs is ___.

Accepted Answer

utility

Introduction to Marketing Concepts

Questions 24

Introduction to Marketing Concepts

Questions 24