“The biggest trend in digital marketing is:

SGE and search engine optimization

What does "Conversion Rate" mean?

Percentage of people who take a desired action

Two key marketing technology trends are:

Increase in voice search optimization and audio marketing

Definition of Net Profit:

Total company earnings minus all of its expenses

Definition of "Gross Profit"

Total sales minus total cost of goods sold

An Income Statement Includes:

Statement depicting a firm's profit or loss

A key marketing technology continuing trend is:

Video content consumption continues to gain momentum

What is elasticity of demand?

Change in quantity demanded due to a change in price

In Business what does SWOT stand for?

Strengths, Weaknesses, Opportunities, Threats

What does "Gamify" mean to a Marketer?

Strategy that uses addictive and entertaining concepts from games to engage

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MKT2216 Business Terms & Emerging Marketing Terminology

19 termsStudBud Administration102 plays

Keys terms that every marketing professional should know

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Questions 19

Answers

1
“The biggest trend in digital marketing is:
Adding more third-party cookies
Having more live operators to answer calls
SGE and search engine optimization
Adding more content to company website
2
What does "Conversion Rate" mean?
Percentage of people that upgrade to a newer product
Percentage of people that change political affliation
Percentage of people who take a desired action
Pecentage of people that are converted to a monthly subscription
3
Two key marketing technology trends are:
Elimination of omnichannel communication.
Increase in voice search optimization and audio marketing
Reduction in hyper-personalization data mining
Creating longer videos to capture customer attention
4
Definition of Net Profit:
Total company earnings
Total company earnings minus all of its expenses
Product Sales minus Sales Commissions
Total company earnings minus legal fees
5
Definition of "Gross Profit"
When your revenue is lower than expected
Profit after taxes
Total sales minus total cost of goods sold
Total sales + total costs of good sold
6
What does CPM mean in advertising?
Cost per million
Cost per thousand
Critical Path Method
Canadian Project Management
7
An Income Statement Includes:
Statement depicting a firm's profit or loss
Statement of all expenses
Statement of assets
List of all sales made
8
A key marketing technology continuing trend is:
Video content consumption continues to gain momentum
Increased use of mass media to reach target markets
Less focus on technology marketing apps
Minimizing use of AI in marketing communication campaigns
9
Examples of Variable Costs
Management Salaries
Sales Commissions
Rent
Utilities
10
Small & Medium Businesses (SME) are enterprises with less than:
250 employees
50 employees
100 employees
500 employees
11
Examples of a Marketing KPI
Brand Awareness
Net Promoter Score
Customer Lifetime Value
All of the Above
12
What does the Business acronym SBU stand for?
Strategic Business Unit
Sensitive But Unclassified
Sequential Built-Up
Small Brain Unit
13
Data-driven marketing, a marketing technology trend, continues to gain ground
True
False
14
Which of these emerging marketing technology statements are true?
All of the above
Growing focus on customer privacy and data security
Prepare for a Cookieless Future
Brands are creating immersive customer experiences like virtual showrooms
15
What is elasticity of demand?
A marketing campaign that drives high customer demand
An acceptable price increase
Level of stretchability of a product
Change in quantity demanded due to a change in price
16
Examples of "Content Marketing" include:
A digital product
Boxed products
Blog posts & webinars
Sales through a firm's website
17
In Business what does SWOT stand for?
Strengths, Weaknesses, Options, Threats
Strengths, Weaknesses, Opportunities, Threats
None of the above
Sales, Waste, Opportunites, Time
18
What does "Gamify" mean to a Marketer?
A marketing campaign with lots of hype
A marketing campaign featuring a sports spokesperson
Strategy that uses addictive and entertaining concepts from games to engage
That your product lines consists of sporting good products
19
How is AI helping marketers?
All of the above
AI enables advanced predictive analytics
Helps anticipate customer behavior and adjust strategies accordingly
Automate routine marketing tasks

MKT2216 Business Terms & Emerging Marketing Terminology Flashcards | StudBud