BA 105W Quiz 27: Chapter 10

When writing a claim message to a company, you're more likely to be successful if you

Persuasive requests are likely to be longer than direct requests.

To be persuasive in a claim, you should suggest that the receiver intentionally deceived you.

The best persuasive requests

Persuasion

A persuader is effective only when he or she is believable.

Persuasive techniques in the digital age are more complex and impersonal.

The most important ingredient of a press release is the