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Intro to Marketing & Branding Flashcards | StudBud
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Intro to Marketing & Branding
Intro to Marketing & Branding
20 terms
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Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
A logo is a brand’s whole personality boiled down into an easy-to-recognize image?
False
True
2
Relationship is the act of obtaining a desired object from someone by offering something in return
False
True
3
Customer satisfaction depends on a products PERCEIVED performance in delivering value relative to a buyers expectations
False
True
4
Products can't be services
False
True
5
Sales fulfill the demand
True
False
6
Quality beats Quantity?
False
True
7
Imagery is important to a brand?
False
True
8
Which of the following is NOT a Core Concept?
Products
Relationship
Wants
Marketing Concept
9
Branding is important in gaining customers attention?
True
False
10
"Community" is one of the 5 C's of branding?
False
True
11
Which one of these is apart of the 3rd concept of marketing?
Demands
Relationship
Products
Satisfaction
12
Which one of these is NOT a key compenent to branding?
Tone & Vocabulary
Color Palette
Design
Font
13
How many Core Concepts to Marketing are there?
4
1
3
8
14
Marketing is important in the success of a business?
False
True
15
Which one of these is not a Specific Concept
Selling Concept
Design Concept
Marketing Concept
Production Concept
16
What is branding?
Graphic Design
Advertising
Stamping a cow
A marketing strategy that differentiates a company
17
I like Intro to Marketing so far
False
True
18
Marketing focuses on moving the product from the market to the customer?
False
True
19
The Production Concept favors all products that are available and highly affordable?
False
True
20
How many C's of Brading are there?
8
5
3
7
