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Persuasive Advertising Techniques Flashcards | StudBud
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Persuasive Advertising Techniques
Persuasive Advertising Techniques
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1
This ad uses a celebrity, peer-pressures you, and uses percentages, so it is using.. (pick THREE)
association
scientific evidence
brand recognition
bandwagon
2
This advertising technique uses a famous person to endorse a product.
Involvement
Scientific evidence
Association
Bandwagon
3
Which advertising technique does this ad use?
Plain folks
Humor
Bandwagon
Fear
4
Identify the Advertising Technique Used
Emotions
Bandwagon
Humor
Scientific Evidence
5
When an ad uses a celebrity to sell their product, it's...
bandwagon
involvement
association
hyperbole
6
When an ad compliments you
fear
flattery
bribery
bandwagon
7
What type of Advertising Technique does this advertisement use?
Association
Involvement
Bandwagon
Humor
8
When an ad uses numbers to prove the item is better, it is using...
bandwagon
flattery
association
facts & figures (scientific evidence)
9
When an ad uses images to make you feel scared, it is using...
bandwagon
scientific evidence
logos
fear
10
This advertising technique uses numbers, percents, and charts to show that their product is better.
Bandwagon
Scientific Evidence
Brand Recognition
Involvement
11
What type of Advertising Technique does this advertisement use?
Bandwagon
Repetition
Association
Humor
12
Identify the Advertising Technique Used
Emotion
Scientific Evidence
Bandwagon
Involvement
13
A symbol or other design adopted by an organization to identify its products...
Bandwagon
Hyperbole
Logo
Repetition
14
When an ad makes you want to join in, it's using...
bribery
flattery
scientific evidence
bandwagon
15
Which 2 advertising techniques are used?
Celebrity endorsement
Plain folks
Scientific evidence
Humor
16
What type of Advertising Technique does this advertisement use?
Humor
Association
Scientific Evidence
Bandwagon
17
When an ad uses exaggeration, it is using
Association
Hyperbole
Involvement
Fear
18
When advertisers use compliments to entice a consumer to buy a certain product, they are using...
Bandwagon
Emotion
Fear
Flattery
19
What advertising technique is used?
Fear
Bandwagon
Humor
Celebrity endorsement
20
When an advertisement creates a fun atmosphere with a lot going on
brand recognition
involvement
scientific evidence
bandwagon
21
A short and striking or memorable phrase used in advertising is...
a slogan
repetition
hyperbole
rarely used
22
When advertisements use words or images over and over, they are using which technique?
Bandwagon
Repetition
Flattery
Hyperbole
23
Which advertising technique is used?
Beautiful people
Bribery
Fear
Plain folks
24
Media is...
using hyperbole in advertising
all different ways in which people communicate.
a type of coding
not something people are exposed to regularly
25
What advertising technique is used?
Association
Hyperbole
Bandwagon
Emotion