Glittering Generalities

oversimplified statements that are vague or without support or evidence

repeating letters, words, or phrases to reinforce a message

Compares two things without using like or as

Quotes out of Context

removing a quote from its surrounding text to distort its meaning

dictionary definition of the word

assigning blame to individual/group, distracting attention from the problem

appeals to desire to be different

using a celebrity/famous person to endorse product/cause

The art of writing or speaking effectively

Brief, striking phrases used in advertising or campaigns

Linking famous/attractive/happy people to a product or cause

promotes the everyone is doing it so you should too approach

What is Rhetorical Analysis?

The act of analyzing the written or spoken word.

Third Party Technique

people are more willing to accept a seemingly independent source of info

highlighting minor detail to draw attention away from something important

connecting a person or company with the love of your country

Compares two things using like or as

emotional association tied to the word

compares a person/product/company with the inferior competition

appeal to credibility or character

Using the statement of someone to persuade you to think or act as them

Using people like you and me to make a case

purchase of something that will make you part of an elite group

repetition of words or phrases at the beginning of sentences or phrases

makes audience laugh so they remember the ad

telling one side of the story as though there is no opposing view

creates impression that action is required immediately or chance is gone

attacks people/group to discredit their ideas, rather than focus on issues

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Eng 12-Rhetorical Analysis & Persuasive Techniques

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Questions 33

Answers

1
Diction
grammar
word choice
sentence structure
2
Glittering Generalities
telling one side of the story as though there is no opposing view
using the statement of someone to persuade you to think or act as they do
oversimplified statements that are vague or without support or evidence
3
Repetition
repeating letters, words, or phrases to reinforce a message
brief, striking phrases used in advertising or campaigns
claim that one factor causes a certain outcome
4
Metaphor
Compares two things without using like or as
Compares two things using like or as
5
Quotes out of Context
removing a quote from its surrounding text to distort its meaning
claim that one factors cause a certain outcome
highlighting a minor details a way to draw attenting away from something
6
Denotation
dictionary definition of the word
emotional association tied to the word
paraphrase of the word
7
Scapegoating
assigning blame to individual/group, distracting attention from the problem
telling one side of the story as though there is no opposing view
compares one person/product/company with the inferior competition
8
Individuality
using people like you and me to make a case
using the statement of someone to persuade you to think or act like them
appeals to desire to be different
9
Famous People
purchase of a product will make the person part of an elite group
linking beautiful or attactive people to a product/cause
using a celebrity/famous person to endorse product/cause
10
What is Rhetoric?
The act of analyzing the written or spoken word
The art of writing or speaking effectively
11
Pathos
appeal to emotion
appeal to credibility or character
appeal to logic or reason
12
Slogans
uses words with positive or negative connotation to appeal to emotion
offers you something extra
Brief, striking phrases used in advertising or campaigns
13
Beautiful People
using a celebrity or famous personality to endorse a product or cause
Linking famous/attractive/happy people to a product or cause
using people like you and me to make a case
14
Bandwagon
promotes the everyone is doing it so you should too approach
offers you something extra
makes the audience laugh so they remember the ad
15
Syntax
punctuation
grammar
sentence structure
16
Bribery
brief, stiking phrases used in advertising or campaigns
offers you something extra
creates impression that action is required immediately or chance is gone
17
What is Rhetorical Analysis?
The art of writing or speaking effectively.
The act of analyzing the written or spoken word.
18
Third Party Technique
attacks people/group to discredit their ideas rather than focus on issues
assigning blame to an individual/group, distracting attentiion from problem
people are more willing to accept a seemingly independent source of info
19
Red Herring
assigning blame to individual group distracting blame from the problem
highlighting minor detail to draw attention away from something important
linking positive/negative words to suggest something positive/negative
20
Patriotism
telling one side of the story as though there is no opposing view
linking famous or attactive people to a product or cause
connecting a person or company with the love of your country
21
Simile
Compares two things without using like or as
Compares two things using like or as
22
Connotation
emotional association tied to the word
dictionary definition of the word
paraphrase of the word
23
Comparison
compares a person/product/company with the inferior competition
offers you something extra
using people like you and me to make the case
24
Ethos
appeal to logic or reason
appeal to emotion
appeal to credibility or character
25
Testimonial
appeals to an expert to support a position or endorse a product
facts used to support a claim
Using the statement of someone to persuade you to think or act as them
26
Plain Folks
telling one side of the story as though there is no opposing view
appeals to desire to be different
Using people like you and me to make a case
27
Snob Appeal
promotes the everyone is doing it so you should too approach
linking famous/attractive/happy people to a product or cause
purchase of something that will make you part of an elite group
28
Anaphora
repetition of vowel sounds anywhere within nearby words
repetition of consonant sounds anywhere close together
repetition of words or phrases at the beginning of sentences or phrases
29
Humor
using people like you and me to make the case
makes audience laugh so they remember the ad
using a celebrity or famous personality to endorse something
30
Card Stacking
claim that one factor causes a certain outcome
creates impression that action is required or an opportunity is lost
telling one side of the story as though there is no opposing view
31
Logos
appeal to credibility or character
appeal to logic or reason
appeal to emotion
32
Time Crunch
creates impression that action is required immediately or chance is gone
telling one side of the story as though there is no opposing view
using the statement of someone to persuade you to think/act a certain way
33
Name-Calling
attacks people/group to discredit their ideas, rather than focus on issues
oversimplified statements that are vague or without support or evidence
highlight minor detail to draw attention away from something more important

Eng 12-Rhetorical Analysis & Persuasive Techniques Flashcards | StudBud