Entrepreneurship Semester 1 Final Review

A high entry barrier reduces ...

Achieving conventional marketing goals with unconventional methods.

Using entertainment or news to get people to talk about a company or product is...

Low Supply and Low Demand result in...

Low Supply and High Demand results in...

The S in SWOT stands for...

A threat is something that is...

A weakness is something that is...

The W in SWOT analysis stands for...

Which of the following is not considered one of the 4 Ps in the marketing mix?

Product or service that customers place a greater value on than similar offerings from a rival.

A strength is something that is...

Which of the following is not part of Porter's Five Forces?

High Supply and Low Demand results in a...

Placing the right product in the right hands at the right time to influential individuals.

A low switching cost increases ...

First-mover advantage occurs when an company is the 1st to market with a competitive advantage.

Using entertainment or news to get people to talk about a company or product is...

An opportunity is something that is...

Using Facebook, Twitter, YouTube, or Instagram to communicate with customers.

The O in SWOT Analysis stands for ...